Saudi Arabia is undergoing an unprecedented transformation through Vision 2030, with projects redefining the Kingdom’s economic and social landscape. These ambitious initiatives aim to diversify the economy, boost tourism, and create world-class living and working environments. Over the coming pages we will introduce you to the leaders of these transformative companies.
AlUla, an ancient oasis in northwest Saudi Arabia, is being developed into open-air, living museum, capturing breathtaking archaeological wonders across 200,000 years of human history. Today, its comprehensive community-centric regeneration is fuelling AlUla’s transformative socio-economic growth, and its emergence as a leading, year-round cultural and heritage tourism destination.
Diriyah Gate, a USD $63.2 Billion Vision 2030 giga project under the Public Investment Fund’s (PIF). Responsible for developing Diriyah, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, “The City of Earth”, while adhering to the highest design, development, and preservation standards. The company ensures Diriyah’s cultural landmarks are complemented by world-class residential and retail offerings, office spaces, fine-dining experiences, and leading hospitality brands.
NEOM, known as the ‘Land of the Future,’ is a giga-project in northwest Saudi Arabia and a key part of Saudi Vision 2030 aimed at addressing global challenges and diversifying the economy. Spanning 26,500 square kilometers, it includes key regions like THE LINE, Oxagon, and Trojena. Notably, 95% of NEOM’s footprint will be conserved for nature. Strategically located, NEOM offers access to international markets, with 40% of the world’s population within a six-hour flight and 13% of global shipping trade conducted on the Red Sea, within reach of the Port of NEOM, which is currently under expansion.
Oxagon, the world’s largest floating industrial complex, and Trojena, a year-round mountain resort, further reinforce NEOM’s position as a pioneering development.
Qiddiya is set to become the Kingdom’s entertainment capital, featuring a Six Flags theme park, world-class sports facilities, and cultural attractions. This project will redefine leisure and tourism in Saudi Arabia, drawing visitors from around the world.
Red Sea Global (RSG) is setting a new standard for sustainable tourism with its luxury regenerative developments along Saudi Arabia’s west coast. The Red Sea spans over 90 pristine islands, desert dunes, and volcanic landscapes and now has five hotels open. AMAALA, another key RSG destination, is positioned as an ultra-luxury wellness destination, focusing on health, arts, and culture. Featuring world-class resorts, marine biodiversity initiatives, and wellness retreats, Amaala will redefine high-end, sustainable tourism in the region.
Roshn Group is revolutionising residential living with large-scale, sustainable communities across the Kingdom, offering modern, high-quality housing.
On the following pages, we explore the visionary leadership driving these transformative projects and helping make the 2030 Vision a reality.
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