Brand Finance’s inaugural Energy 100 report reveals the most valuable and strongest oil & gas and utility brands for 2025.
Middle East energy brands have seen a 22% surge in brand value in 2025, over 10 times that of the global average, according to the Energy 100 2025 report from Brand Finance, the world’s leading brand valuation consultancy. Middle Eastern brands contribute a total brand value of USD71.3 billion to the ranking.
The Energy 100 2025 is made up of the top 50 oil & gas brands, collectively valued at USD444.1 billion, a 4% year-on-year growth from 2024, plus the top 50 utility brands, valued at USD244.5 billion, up 5% from 2024. The total combined value is USD688.6 billion.
Aramco (brand value at USD41.7 billion) remains the second most valuable oil & gas brand. The brand continues to have a strong brand rating (AAA-) which has helped its brand value remain stable in the face of declining oil prices driven by a global supply surplus, ongoing geopolitical uncertainties, and shifting energy market dynamics.
ADNOC (brand value at USD19 billion) has leap-frogged BP and TotalEnergies into sixth place in brand value with growth of 25%, continuing its rapid rise from outside the top 20 most valuable oil & gas brands in 2017. They also retain their position as fifth strongest brand amongst oil & gas brands and Dr. Sultan Ahmed Al Jaber, Managing Director & Group CEO of ADNOC, retains his position as the top ranked brand guardian among global energy brands. The Brand Guardianship Index (BGI) evaluates the efficacy of chief executives in managing and elevating their companies’ brands while fostering long-term value creation. Since taking the helm in 2016, Dr. Al Jaber has transformed ADNOC into an advanced and progressive international energy company at the forefront of deploying artificial intelligence (AI) and advanced technology.
Savio D’Souza, Senior Director at Brand Finance, commented:
“This year’s Energy Brands Report highlights the sector’s adaptability and resilience amid a rapidly evolving global landscape. As energy demand accelerates, leading brands are stepping up, aligning growth ambitions with net-zero commitments. The integration of Oil & Gas and Utilities into a unified study reflects a growing convergence in energy narratives, where innovation, clean energy investment, and stakeholder transparency are critical to long-term brand strength.”
Other Middle Eastern brands in the Energy 100 2025 are:
- KPC (brand value up 7% to USD4.7 billion) is the 24th-ranked oil & gas brand
- Qatar Energy (brand value up 27% to USD4.0 billion) is the 31st-ranked oil & gas brand
- Saudi Electricity Company (brand value up 30% to USD1.9 billion) is the 34th-ranked utilities brand
Every year, leading brand valuation consultancy Brand Finance puts 6,000 of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 100 most valuable and strongest energy brands are included in the Brand Finance Energy 100 2025 report.
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