Pioneering partnership to showcase Saudi Arabia’s authentic hospitality globally.
Almosafer, Saudi Arabia’s leading travel company and part of Seera Group, has partnered with the Hotel Management Company “Adeera,” a Public Investment Fund (PIF) company. This strategic agreement is designed to highlight and promote authentic Saudi Arabian hospitality to domestic and international travelers, supporting the Kingdom’s Vision 2030 goals.
First global travel agency for Adeera
As part of the newly signed MoU, Almosafer becomes Adeera’s first global travel agency partner. Adeera’s luxury hospitality brands will be fully integrated into Almosafer’s B2B and B2C travel and tourism platforms, providing travelers with easy access to Saudi Arabia’s finest hospitality offerings. This landmark collaboration between a PIF entity and Saudi Arabia’s leading travel champion is set to elevate the luxury hospitality sector across the Kingdom.
Seamless access to authentic Saudi hospitality
Muzzammil Ahussain, CEO of Almosafer, stated, “As a homegrown company serving the needs of domestic and international travelers, we are proud to connect the world to Saudi Arabia’s rich culture and heritage. With our expansive digital reach and integrated platforms, we’re the ideal partner to showcase Adeera’s authentic Saudi hospitality to a global audience, and we look forward to providing a seamless booking experience for more travelers to experience the best of Saudi Arabian hospitality.”
Elevating luxury hospitality in Saudi Arabia
Stefan Leser, CEO of Adeera, added, “Saudi Arabia’s unique hospitality culture is a key part of its identity and central to its tourism ambitions. At Adeera, we’re dedicated to elevating this spirit of warmth and luxury through our curated selection of homegrown hospitality brands. Partnering with Almosafer, with its impressive digital reach, will help us connect even more tourists to Saudi hospitality that truly reflects the Kingdom’s heritage.”
Adeera is a purpose-driven hotel group rooted in Saudi Arabia’s deep cultural legacy and dedicated to transforming hospitality. With Almosafer’s extensive local knowledge and digitally integrated platforms that seamlessly connect travelers to everything from flights to hotel bookings and local activities, this partnership will further amplify Adeera’s offerings to the world.
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