ALULA JOINS TEAM BIKE EXCHANGE AS OFFICIAL PARTNER

by Eddie Rayner September 13, 2021

GreenEdge Cycling, known as Team BikeExchange, for the 2021 Men and Women Cycling World Tour season, has recently announced the Royal Commission for AlUla (RCU) as the new Official Partner starting from Tour de France 2021. The partnership will run from July 2021 to December 2023.

AlUla has chosen to partner with GreenEdge Cycling to introduce the stunning landscape of ancient civilisations to millions of cycling and sports fans worldwide. The region’s connection with sport has already been established, having hosted multiple sports events from running and eco-trails to motorsports and polo.

Home to Hegra, the first UNESCO World Heritage site in the Kingdom, as well as the ancient Kingdom of Dadan, the open-air library of rock inscriptions in Jabal Ikmah, and AlUla Old Town, AlUla’s history goes back more than 200,000 years. Today the region is opening up as a year-round destination for heritage, arts, nature, and adventure. From railway bike trails to functional road bike paths and scenic mountain biking, two-wheeled transport and recreation are a big part of AlUla’s Journey Through Time 15 year masterplan, launched in April 2021.

AlUla has chosen to partner with GreenEdge Cycling to introduce the stunning landscape of ancient civilisations to millions of cycling and sports fans around the world

The partnership will include mutually beneficial opportunities for GreenEdge Cycling and AlUla, which is set to include a cycling camp in AlUla, encouraging the local community to be engaged with the sport.

Gerry Ryan, Team Owner and Chairman, Team BikeExchange: “I am extremely delighted to announce this new partnership between GreenEdge Cycling and AlUla, a luxury travel destination which we are honored to promote on our team assets. We haven’t been there physically, but in the last few weeks, we have met many people working to promote the region, and we have seen so many breathless images and videos. I can’t wait for our first opportunity to visit AlUla and discover more about it. We will do our best to support their growth.”