AlUla has announced the signing of five new Memorandums of Understanding (MoUs) with leading Destination Management Companies (DMCs). This strategic expansion underscores AlUla’s commitment to providing exceptional curated travel experiences for discerning visitors from around the globe.
The newly signed agreements, which took place last week during the Arabian Travel Market (ATM) in Dubai, include partnerships with CTTC and Talia Tourism, both specialising in inbound travel from China; UTA, a renowned DMC operating across Saudi Arabia, the UAE, and Jordan with a legacy spanning 77 years; Athaar Arabia, one of Saudi Arabia’s pioneering DMCs with over 60 years of expertise; in addition to AlFares International, which has 26 years of experience catering to diverse global markets.
The addition of these five DMCs brings AlUla’s total network to 13, further reinforcing its position as a world-class destination renowned for its rich cultural heritage, stunning natural landscapes, and luxurious hospitality offerings, all underpinned by a light-touch travel ethos with sustainability at core.
These additions complement AlUla’s existing network of eight DMCs: Abercrombie & Kent, AlUla Guide, DMC Arabia, Discover Saudi, EXO Saudi Arabia, Go Zahid, Tetrapylon and The Traveling Panther.
The expanded DMC network will provide unparalleled support to tour operators and travel agencies worldwide, enabling comprehensive on-the-ground product delivery and seamless end-to-end package experiences for visitors to AlUla. From transportation and accommodations to high-end curated itineraries and signature experiences, the enhanced offering ensures that discerning travellers can fully immerse themselves in the rich history, culture, and natural beauty of this extraordinary boutique heritage destination.
The announcement comes as AlUla continues to experience remarkable growth in visitation and global recognition, driven by initiatives such as the Forever Revitalising campaign, an ever-expanding portfolio of top events under the banner of AlUla Moments, luxury hospitality, and a timeless connection to authentic heritage and culture.
With direct flights connecting AlUla International Airport to major cities such as Riyadh, Jeddah, Dammam, Dubai, and Doha, alongside seasonal routes from Manama and Amman, experiencing AlUla is now more accessible than ever.
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