together, the first consultancy dedicated to workplace culture in the Middle East, has released its ‘2024 Workplace Culture Report’. As the first comprehensive regional study of workplace culture, the report reveals that more than two-thirds (84%) of employees across the UAE and Saudi Arabia take pride in their work and company, indicating strong alignment with organisational goals. The findings provide unique insights into workplace dynamics across the two markets, reflecting the motivators and challenges shaping today’s workforce.
Based on the responses from over 7,700 employees through surveys, focus groups, and interviews, the findings highlight the critical role of employee recognition, accountability, and achievement in driving workplace culture and organisational success, aligning with national ambitions such as the ‘We the UAE 2031’ vision and Saudi Vision 2030.
Accountability (28%), Achievement (26%), and Commitment (25%) were identified as the top personal motivators across employees in both markets, reflecting a strong desire to do great work and honour responsibilities. These motivations translate into everyday work, where 33% of employees reported experiencing Achievement in their workplaces, and 25% experience customer satisfaction, driving great pride in their work or companies. Additionally, 59% of employees express high or very high confidence in their employer’s market position, reinforcing a sense of optimism and trust in their organisation’s future.
Employees across both markets are motivated by Accountability, Achievement and Commitment at work. UAE employees also report cooperation and continuous learning as key motivators in the workplace
Despite the strong sense of pride and belonging, the report also underscores areas for improvement. Among these, middle managers emerged as a group requiring greater attention. Managers play a critical role in shaping organisational culture, yet middle managers face the most significant engagement deficit, with 30% reporting control as a top negative workplace experience. Additionally, gaps in coaching, mentoring, and employee fulfilment rank among the most significant challenges for this group. The findings suggest that middle managers often lack the support needed to effectively lead and recognise their teams, highlighting a critical opportunity for organisations to empower this pivotal workforce segment.
Lucy d’Abo, Chief Executive Officer of together, said: “We are excited to introduce the first full regional analysis of workplace culture: The together 2024 Workplace Culture Report. It provides a detailed look at what drives employees in the UAE and Saudi Arabia. Increasingly, we see leaders in the region asking how they can address gaps in their workplace culture and boost performance. While there’s no one-size-fits-all solution – each company has unique challenges and opportunities, this report highlights some common themes. However, we do encourage organisations to identify their own tailored metrics and take a data-driven approach to enhance culture and engagement. With 84% of employees stating they are proud of their work and companies, there is an excellent potential for creating more cohesive and engaging workplace cultures.
72% of employees feel a sense of belonging at work, and 59% have strong confidence in their employer’s market position, reinforcing a sense of optimism and trust in their organisation’s future
While many positives were identified, challenges remain. For instance, 67% of employees believe performance evaluations are unfair, and 40% feel their leadership does not care about them. Although 72% report a sense of belonging, only 37% would recommend their employer as a great place to work. Additionally, one in three employees desire recognition, while none reported experiencing it amongst the top 20 workplace experiences, marking the most significant culture gap. Additionally, employees across markets continue to have a high desire for balance (home/work), with one in four employees wanting it in their future culture, making it the second biggest deficit in the workplace today.
Sarah El Ashmawy, Culture Consultant at together, commented: “This report explores the shifting priorities of working individuals today, highlighting that recognition and flexibility are among the fast-growing critical drivers of employee satisfaction. By focusing on these priorities, businesses in the UAE and Saudi Arabia can unlock higher levels of employee engagement, foster innovation, and contribute to national growth agendas.”
The together ‘2024 Workplace Culture Report’ serves as a roadmap for organisations looking to enhance their workplace cultures and drive long-term success. The assessment spans both the UAE and KSA, covering a wide range of company sizes, from 70 to 5,500 employees, across seven key industries: Finance & Investment, Government, Automotive, Renewable Energy, Hospitality, Media, and Logistics.
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