THE STRIKING NEW LIVERY SHOWCASES A BOLD COLLABORATION BETWEEN MCLAREN AND OXAGON AT THE LONDON E-PRIX.
NEOM McLaren Electric Racing revealed a striking new livery for the season finale of the ABB FIA Formula E World Championship in London on 26-27 July. Unveiled at McLaren Racing’s Never Stop Racing fan experience in Trafalgar Square, the design was crafted as a bold ‘away kit,’ creatively capturing the ambition of Oxagon, NEOM’s reimagined industrial city.
A bold ‘away kit’ design for the season finale
The partnership between Oxagon and NEOM McLaren Electric Racing showcased the power of strategic collaboration to drive impactful change. By combining McLaren’s technological expertise with Oxagon’s vision for clean and advanced industries, the two entities worked together to redefine how technology, sustainability, and design can merge to shape the future of industry—not just within NEOM, but on a global scale.
Inspired by Oxagon’s vision for sustainable industries
Developed by both brands, the livery introduced dynamic new colors inspired by Oxagon, while retaining the signature papaya elements that define the NEOM McLaren Electric Racing Team’s visual identity. The unique design was also featured on the race suits and helmets of drivers Sam Bird and Taylor Barnard.
Collaboration drives meaningful transformation in technology
“This special edition livery provides a fresh take on our existing design—an intentional ‘away kit’ that highlights Oxagon, one of NEOM’s key regions,” said Ian James, Team Principal of NEOM McLaren Electric Racing. “It represents more than just bold visuals; it symbolizes a partnership rooted in innovation, collaboration, and real-world industrial transformation.”
“Our collaboration with the NEOM McLaren Electric Racing Team demonstrates how cross-industry partnerships can drive sustainable transformation,” said Vishal Wanchoo, CEO of Oxagon. “By merging McLaren’s performance capabilities with Oxagon’s vision for clean, connected manufacturing, we are advancing the kind of innovation that will shape the future of industries.”
The Oxagon x McLaren Accelerator Program fuels innovation
Since launching the international Oxagon x McLaren Accelerator Program in 2023, two successful cohorts of scale-ups from around the world have completed the 12-week program designed to fast-track deep tech and next-generation solutions. These solutions are aimed at advancing industries, with projects in autonomous mobility, smart logistics, and supply chain innovation. The program has already led to pilot projects within NEOM and commercial opportunities across Saudi Arabia. In 2024, out of seven companies, four were selected to pilot their technologies in the port, focusing on HSE, worker wellbeing, robotic container handling, and predictive maintenance. The NEOM-McLaren partnership, which began in 2022, goes beyond motorsport sponsorship to reflect a shared commitment to high performance, innovation, and the development of future talent. Unveiled in London, the new livery, inspired by Oxagon, embodied the spirit of this collaboration and its role in advancing progress through design, technology, and shared values.
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