Driving tourism from Saudi Arabia and the region to Yas Island Abu Dhabi.
Almosafer, the Middle East’s leading travel brand, has announced a partnership with Miral Destinations, a subsidiary of Miral, to promote their leading leisure and entertainment destination Yas Island, among travellers from KSA & Kuwait. The partnership aims to enhance tourist footfall in the UAE capital through Almosafer’s consumer travel platforms.
As part of the agreement, Almosafer will leverage its expertise and reach within the Kingdom of Saudi Arabia and across the region to promote Yas Island’s immersive experiences. This includes its award-winning theme parks – Ferrari World, Yas Waterworld, Warner Bros. World, and SeaWorld Yas Island – along with world-class hotels and other attractions. These will be marketed to travellers from Saudi Arabia and beyond, in addition to Yas Island’s calendar of world-class events, sporting spectacles, family entertainment, and other leisure activities.
Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group), said: “Our collaboration with Miral Destinations is reflective of our growing clout to drive tourism within the dynamic regional travel ecosystem. Saudi Arabia’s robust presence in the global tourism sector has made it a magnet for both inbound and outbound tourism today. We look forward to further enhancing Abu Dhabi’s reputation as a global tourism hub by driving more tourists to Yas Island and helping create memorable moments for all who choose to embark on a summer adventure with us and we are confident our digital travel platforms and omnichannel offerings will provide a seamless booking experience.”
Liam Findlay, CEO, Miral Destinations said: “We’re pleased to collaborate with Almosafer to welcome more Saudi travellers to Yas Island. Collaborations are key to our success across the global tourism stage, and we look forward to providing all our guests with a truly unforgettable experience. This partnership allows us to further position Yas Island as a must-visit destination, offering memorable moments for every visitor.”
Miral Destinations is committed to inspiring and connecting people through the power of shared experiences. As a trusted destination partner, they strive to deliver memorable moments to guests across leisure, entertainment, tourism attractions and landmarks throughout Abu Dhabi and beyond.
The UAE’s rapidly growing prominence within the global travel ecosystem has made it a lucrative market for international travel and tourism companies. Almosafer’s leading status in the regional travel sector has made it the go-to omnichannel travel brand for those seeking access to top-tier travel destinations.
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