Almosafer, the Middle East’s leading travel brand, has experienced its best month ever for consumer travel bookings in Saudi Arabia in June 2022, with volumes exceeding pre-pandemic levels in June 2019 by 28%.
The growth in bookings reveals a strong appetite for consumer travel as pent-up demand is unleashed with the removal of pandemic restrictions across the world. Data collated from across Almosafer’s omnichannel booking platforms has revealed the booking behaviours of Saudi travellers for this summer period.
Saudi travellers continue to enjoy luxury experiences, opting to book stays at luxury accommodation, with five-star hotels accounting for almost 50% of hotel bookings this summer. As people return to travel, they are spending more money for meaningful experiences as average order values for bookings have increased by 66% for hotels and 19% for flights, compared to the summer travel season in 2019.
The volume of bookings in Saudi Arabia for consumer travel in June 2022 has exceeded the pre-pandemic levels of June 2019 by 28%
Travellers are also displaying resilient confidence in the travel industry as they continue to book their holidays in advance, with an average booking window of 36 days in summer 2022. With travel restrictions being eased, or removed entirely, across the world, there are now much fewer sudden changes to international travel rules which could jeopardise travel plans leading to growing consumer confidence.
Spending on domestic travel in Saudi Arabia has also increased by 7% as Saudis continue to explore the many attractions in the Kingdom. Abha, the culturally rich capital of the Aseer region, is becoming an increasingly popular destination this summer with bookings up by 125% compared to the summer of 2019.
For international travel, Dubai, London, Cairo, Paris and Sharm El Sheikh ranked as the most popular destinations for Saudi travellers. Bookings for London this summer have increased by 133% compared to summer 2019, driven by the introduction of the electronic visa waiver for Saudi nationals on 1 June 2022. Bookings for Paris this summer have also increased by 65% compared to summer 2019 as Saudis eagerly return to a longstanding favourite destination as pandemic restrictions are lifted.
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