Rebrand reflects Saudi progress, heritage and Vision 2030 ambition.
BUNA Holding | بنى القابضة has revealed a bold new brand identity that places the group at the intersection of heritage and future-focused growth. The unveiling comes at a pivotal time, as Saudi Arabia drives forward its ambitious Vision 2030 transformation, and BUNA’s refreshed look speaks as both a tribute to humble beginnings and a clear statement of intent about its role in shaping the Kingdom’s urban and economic future.
The rebrand is more than just a change of visuals. It represents a strategic shift, one that positions BUNA Holding as an integrated holding company and clarifies its identity as a homegrown, vertically integrated partner for national development.
Continuity and Ambition at the Core
The heart of the rebrand lies in a balance of continuity and ambition. BUNA’s new identity leans into three defining pillars:
- Heritage – respect for roots, craftsmanship, and community
- Resilience – the ability to scale and deliver with speed and precision
- Innovation – the adoption of advanced technologies and sustainable practices
Together, these pillars reinforce the company’s message: BUNA is no longer just a builder of projects, but a platform for long-term value creation across real estate, construction, consultancy, and facilities management. This evolution is critical for clients, partners, and government stakeholders seeking accountable, end-to-end solutions from trusted Saudi partners.
A Video That Tells Their Story
Accompanying the rebrand is a cinematic brand film that captures the essence of BUNA’s journey. The video opens with scenes of early construction activity and neighborhood projects, before expanding to sweeping shots of modern urban skylines and infrastructure.
The narrative is rich with visual metaphors about building, joining, and bridging, emphasizing BUNA’s role as a connector between the past and the future. Just as importantly, the video conveys the company’s commitment to unity of purpose, long-term stewardship, and alignment with Saudi Arabia’s national development goals. It is not only a brand reveal but also a declaration of vision.
Leadership at the Helm with Eslam Radwan
At the forefront of this transformation is Eslam Radwan, Co-Founder and Group CEO, who has emerged as the rebrand’s chief storyteller. Radwan consistently frames BUNA as a “one-stop shop” for construction and real estate services, fully integrated and aligned with Saudi Arabia’s strategic priorities.
Strategic Partnerships is Evidence of Intent
The timing of BUNA’s rebrand coincides with a period of visible expansion. The company is actively developing technical and sustainability partnerships while broadening its project portfolio. This move is consistent with the new identity: BUNA as a holding company that delivers integrated solutions from planning and engineering through construction, delivery, and long-term facilities management.
Such an approach is particularly relevant for Saudi Arabia’s giga-projects and complex urban developments, which demand accountability and coordination across multiple disciplines.
Sustainability at the Forefront
Sustainability threads through both the rebrand and the company’s public statements. By championing advanced building technologies and greener construction methods, BUNA is demonstrating its ability to reduce environmental impact while supporting Vision 2030’s focus on efficiency and responsible growth.
Eslam has been clear about the dual purpose: technical adoption that improves project delivery and a symbolic role in showcasing Saudi Arabia as a leader in sustainable construction innovation.
What It Means for Clients and the Market
For clients, whether government entities, developers, or institutional investors the rebrand sends a clear message: BUNA is ready to partner at any stage of the project lifecycle, offering integrated, coordinated delivery.
For the broader market, the new identity is equally significant. It signals a readiness to engage with giga-projects, public infrastructure programs, and large-scale mixed-use developments, while ensuring governance, quality, and sustainability remain at the core.
More Than a New Look
Ultimately, BUNA’s rebrand is not just cosmetic. It is a strategic effort to sharpen external perception, reflect the company’s evolving capabilities, and position it firmly within Saudi Arabia’s transformation story. For stakeholders watching the Kingdom’s fast-paced construction and real estate sectors, this rebrand underscores how domestic players like BUNA are stepping up with sophisticated, future-ready delivery models that embody both Saudi heritage and modern ambition.
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