ROSHN Group, a PIF-owned giga-project and Saudi Arabia’s leading real estate developer, is celebrating three years of groundbreaking success that has seen it open the door to a new way of living in the Kingdom, as well as make vital contributions to the nation’s ambitious Vision 2030 strategy for economic and social development.
In marking the ROSHN anniversary, the Group is looking back at its remarkable achievements to date, having already sold up to 7,000 residential units and having signed contracts worth SAR 37 billion to fund current projects. The anniversary also provides an opportunity to anticipate the transformative agenda that will re-shape the domestic real estate market and firmly establish ROSHN as the region’s leading, multi-sector real estate entity as it pursues its mandate of building 395,000 residential units over 100 million square meters of land across the Kingdom.
“We’re immensely proud of all we have achieved over the past three years,” said David Grover, Group Chief Executive Officer at ROSHN. “None of it would have been realized without the incredible hard work, talent, and – above all – commitment of the entire ROSHN team and all our partners, empowered and inspired by the mandate and mission given us by His Royal Highness the Crown Prince. I believe that the new way of living we are bringing to the Kingdom exemplifies the ethos of Vision 2030: It is ambitious, it looks to the future while paying homage to this nation’s rich culture and history, and it puts people – Saudi Arabia’s greatest natural resource – first. As we look ahead, our speed, scale, and ambition will only increase further as we deliver our vision to enable the nation’s vision.”
“I believe that the new way of living we are bringing to the Kingdom exemplifies the ethos of Vision 2030”
ROSHN’s early success and biggest contribution to Vision 2030 to date has been its development of vibrant and human-centric communities that integrate beautiful apartments, duplexes, villas, and townhouses with multi-tiered transport networks, attractive public spaces, landscaped parks and green areas, and best-in-class retail, sport, leisure, health, education, and civic infrastructure. Through this holistic approach to urban design, ROSHN is building real communities that will support fulfilling and healthy lifestyles for over two million people by 2030 – making the Group a key contributor to Vision 2030’s 70% homeownership target, as well as its quality-of-life goals.
ROSHN’s new way of living extends beyond the innovative master planning behind its integrated communities, to include the entire process of buying, living in, and one day selling a home. The new approach includes an award-winning Sales Center where customers can discover more about the unique attributes of ROSHN homes and neighborhoods, as well as the partnerships that the Group has established with leading financial houses to facilitate home loans. New ROSHN homeowners benefit from dedicated support throughout the handover process and receive their title deeds on the same day that they take possession of their front door key. ROSHN communities also feature comprehensive service and maintenance schedules, to ensure that public spaces remain attractive and that homes retain value for decades to come.
ROSHN’s early success and biggest contribution to Vision 2030 to date has been its development of vibrant and human-centric communities
ROSHN’s positive contribution to the nation’s real estate sector is being felt nationwide. In Riyadh, the Group became the first giga-project to deliver to customers by handing over homes in phase one of its flagship residential community, SEDRA, two years ahead of schedule. When complete, SEDRA will add 30,000 homes to the capital’s housing stock. Also in Riyadh, ROSHN is spearheading the development of Al Janadriyyah district by enlivening it with a vibrant new community, WAREFA, where more than 2,300 units will be home to over 13,000 residents.
Building on the success of SEDRA, ALAROUS brings ROSHN’s new way of living to the Kingdom’s beautiful western coast. The community draws architectural inspiration from traditional local design, following ROSHN’s signature approach of combining cutting-edge building techniques and materials with the rich heritage of Saudi Arabia’s diverse regions.
ROSHN’s communities also take account of their natural surroundings, and this is especially evident in the Group’s first project in the Eastern Province. ALFULWA is a garden city that nestles modern, stylish, and sustainable homes around the iconic Al Dakhna Mountain, with over 18,000 homes on completion.
ROSHN’s positive contribution to the nation’s real estate sector is being felt nationwide
In bringing its vision for a new way of living coast to coast, ROSHN is raising the bar for the entire real estate sector. In 2022 alone, the Group secured six International Standard Organization (ISO) certifications, becoming the first GCC developer to secure the coveted ISO 9001 Quality Management certification and the first Saudi developer to attain the prestigious BIM (Building Information Management) Kitemark from the British Standards Institute. As well as further ISO certifications in Risk Management, Customer Satisfaction, and Good Governance, ROSHN has also achieved a top rating by Saudi Arabia’s own Mostadam green building rating system, a measurement developed by the Ministry of Housing specifically for the Kingdom’s local climate and environmental characteristics. In keeping with the Group’s commitment to putting people first, 2023 saw the company set its own industry-leading safety standard, passing 35 million safe man hours on construction sites since its inception, building on the 21 million safe man hours already marked 2022, a testament to the ingrained culture of safety throughout the Group and among its partners working on various project sites.
“Gaining global recognition for our standards reflects our commitment to reaching the Saudi Vision 2030 goals as we work to transform not just urban living in the Kingdom, but the way real estate contributes positively to the Kingdom’s business environment – I’m proud that ROSHN is leading the way in this area,” said Grover.
By 2030, ROSHN will have contributed SAR 312 billion to the national economy and generated 388,000 direct and indirect employment opportunities
The speed and scale at which ROSHN is implementing its growth strategy means that its contribution to the goals and spirit of Vision 2030 extends beyond its groundbreaking communities. By 2030, ROSHN will have contributed SAR 312 billion to the national economy and generated 388,000 direct and indirect employment opportunities, as well as catalyzing local economies and strengthening domestic supply chains through its work with local partners. Since its establishment, it has already created a workforce of more than 1,000 employees. Young, ambitious graduates are gaining a head start in their careers through ROSHN’s Himam Graduate scheme, which forms part of the Group’s employee support framework that has helped to secure a Best Places to Work certification for three years running.
ROSHN’s ‘YUHYEEK’ corporate social responsibility program allows the Group to supercharge its positive contribution to the wider society. Focusing on community, arts and culture, environment and sustainability, health and wellness, and education and innovation, it has rolled out more than 20 initiatives, including a partnership with Tarmeem to renovate houses and a partnership with Ehsan that involved a SAR 25 million donation and commitment to work together of a wide array of initiatives – including family aid and Ramadan giveaways, and a National Breast Cancer Awareness Campaign with Zahra.
“We’re committed to leveraging our reach, scope, and capacity as a giga-project to directly benefit those in need across the Kingdom with a measurable positive impact, improving the quality of life for all and strengthening communities across Saudi Arabia,” said Grover. “All of us here at ROSHN are immensely proud of the work we’ve done so far towards these goals. Looking back, on our ROSHN anniversary celebration over the past three years of our transformative growth and development, it’s been humbling to see what we have achieved across the full spectrum of our activity. I’m incredibly excited about what’s coming next.”
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