AlUla and Almosafer joined forces to expand experience bookings across Saudi Arabia.
In a major step toward boosting visitor access and global reach, AlUla, the iconic heritage and luxury destination in northwestern Saudi Arabia, entered a groundbreaking partnership with Almosafer Activities—the Kingdom’s first dedicated tours and activities platform.
This marked AlUla’s first-ever distribution partnership, where curated experiences from the Royal Commission for AlUla (RCU) were made bookable through Almosafer Activities’ advanced platform. The collaboration, part of a joint venture between Almosafer (a Seera Group company) and Asia’s leading experiences platform Klook, enabled both companies to promote and sell AlUla’s offerings to domestic and international travelers alike.
Extending a Strategic Alliance
The announcement expanded on a previously established strategic partnership between AlUla and Almosafer. Through this integration, AlUla’s experiences became available across Almosafer’s travel businesses, including its consumer brand and destination management arm, Discover Saudi. It also unlocked distribution across Klook’s vast global network of users.
Experiences Now Easily Bookable
Travelers gained seamless access to a wide range of cultural, heritage, and adventure experiences in AlUla, including:
Hegra Day Tour
Dadan and Jabal Ikmah Day Tour
Oasis Heritage Trail
Old Town Day Tour
For adventure seekers, the platform featured thrilling activities such as:
Giant Swing
Abseil Experience
AlUla Zipline Experience
Via Ferrata & Canyon Hammock
Rock Climbing Experience
Industry Voices on the Partnership
Rami AlMoallim, Vice President of Destination Management and Marketing at RCU, stated: “Following our momentum at the Arabian Travel Market, this collaboration with Almosafer Activities was a strategic move to expand access to AlUla’s world-class offerings. We’re confident this step will further position AlUla as a premier boutique destination rooted in heritage, adventure, and sustainability.”
Saria Alderhali, General Manager of Almosafer Activities, added: “We were proud to partner with AlUla and bring its remarkable experiences to a wider audience. This integration enabled smoother access and supported the broader tourism goals of Saudi Arabia.
Revealed at Arabian Travel Market
The announcement was made at Arabian Travel Market, where AlUla showcased its tourism development strategies to global travel professionals and reinforced its commitment to sustainable and responsible tourism growth.
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