AlUla’s Unique Aesthetic Showcase to the Design World at Milan Design Week

Design Space AlUla exhibits recent design initiatives inspired by the materiality of AlUla at the Mediateca Santa Teresa, in the heart of Brera, the historical design district of Milan 14-21 April 2024. The exhibition includes works from recent projects launched in the burgeoning design destination of AlUla, an ancient oasis city with ambitious masterplans across the creative industries and design sector.

The pieces on display include designs by leading artists and designers

The pieces on display include designs by leading artists and designers; Dr Zahrah Alghamdi, Cristian Mohaded, TAKK (Mireia Luzarraga and Alejandro Muino),andTECHNOCrafts, and were featured in two new design initiatives in AlUla this year – Madrasat Addeera Editions and the AlUla Design Residency, respectively curated by Samer Yamani and Ali Ismail Karami.

The projects featured from Madrasaat Addeera Editions:

• Al Gharameel: The Magical Pillars. Dr Zahrah Alghamdi, a Saudi Arabian artist, takes the rock pillars of Al Gharameel as the inspiration for her edition. Recreated in leather embroidered with chamomile flowers, the Magic Pillars celebrate the unique biodiversity surrounding these natural features.
• AlWaha: A room divider by Cristian Mohaded, an artist and designer from Argentina. It celebrates the qualities of Al Khous – the craft of weaving palm fronds. The concept brings the essence of Al Khous into the realms of design and art, drawing inspiration from the undulating desert dunes and oases adorned with palm trees.
• Duna: The Seating Dune is a piece by the Spanish duo TAKK that introduces a versatile seating system. Inspired by AlUla’s captivating desert, Duna’s form mirrors the undulations of sand without bounding the sitter to any predetermined positioning. The design features clay and naturally dyed fabrics, with colors that reflect the hues of AlUla’s mystical sunrise.

• Alwadiya: The Living Pots by the Spanish design studio TECHNOCrafts is a self-sustaining system replicating the natural cycles of AlUla’s lush oasis. The pots are crafted using 3D-printed natural cellulose and PURE.TECH, an innovative decarbonization material technology that absorbs CO2. They feature naturally dyed linen fabrics and biodegradable skins produced using AlUla’s own fruits and herbs.

The projects featured from AlUla Design Residency:

• Peculiar Erosions: A bench and series of chairs by the Paris-based artist Leo Orta. The creations blur the lines between sculpture and everyday objects. Using adobe, rebar, and straw, Orta was inspired by the mud-brick architecture of AlUla and the specific geology of the region; the forms recall basalt and sandstone erosion, created by wind and water. By combining geology, architecture, and design, Orta’s work bridges the gap between these disciplines.

• From Debris: A collection by Raw Materials, a design studio from western India. Inspired by historical local tools, the range consists of carved stones, lanterns, and metal pieces made from materials sourced in the oasis. The pieces reflect on the relationships between craft and labor in AlUla, reintroducing historic textures and offering a fresh perspective on their significance today.

• Takki: A modular platform by architectural designer Leen Ajlan from Jeddah, Saudi Arabia. Its surface serves as both a game board and a space for sharing, revisiting local pastimes and the tradition of gathering in recreational spaces. Ajlan aims to encourage people to rethink spaces for bonding and familiarity while also facilitating new forms of play.

• Haus Dari: A seating system by the French collective Hall Haus. It reinterprets traditional cushions, takayas, and diwans that are an integral part of AlUla’s social life. Hall Haus’ work provides a fresh perspective on these everyday objects, repurposing them in a way that offers a new outlook on AlUla’s collective identity.

• Surface!: A flexible partition made of stainless steel by the Danish architecture studio Bahraini. The installation can be used as a system for interfacing different publics while acting as a screen, hoarding, or curtain. It operates as a mediator between materials, spaces, and topographies.

Nora Aldabal, Executive Director of Arts and Creative Industries at the Royal Commission for AlUla, said: “The growth of our design program reflects the continued development of AlUla as a center for design, traditional arts, and innovation whilst celebrating the cultural heritage, vernacular materials and natural history of the locale. These pieces have specifically been chosen as not only do they exemplify the emerging design aesthetic in AlUla but also the continued inspiration and dialogue that our destination offers to a broad range of cultures and artistic disciplines.”

Hall Haus’ work provides a fresh perspective on these everyday objects

Designed by renowned architectural practice CLOUD and designer Studio Sabine Marcelis, the exhibition space reflects AlUla as a nexus of culture, creativity, and storytelling. Designed around the concept of light, a central cylinder recreates an ideal sun, providing illumination to the main room. The dotted pattern on the floor reinterprets a traditional motif found in the streets of AlUla Old Town, while the Haus Dari seating system at the center of the exhibition invites visitors to enjoy moments of relaxation and conviviality.

CLOUD and Studio Sabine Marcelis said: “AlUla is a magical place on many levels. From its long history to its most recent transformations, the city has inspired many to create and dream. Design Space AlUla in Milan is the opportunity to unveil to the public the latest design initiatives developed in the city by designers who have been collaborating over the past months with local crafts. For this exhibition, we wanted to create a stage, not only to show a selection of finished products but also to showcase the process behind them.” 

Design Space AlUla in Milan is the opportunity to unveil to the public the latest design initiatives developed in the city

Design Space AlUla was launched as a physical and conceptual permanent gallery in AlUla as part of this year’s AlUla Arts Festival in February 2024. The space invites the global creative community to discover the inspiration, creative process, and outcomes of the latest design initiatives developed in AlUla, and is the umbrella under which design projects will be led.