Solan pioneers immersive hospitality experiences, empowering local communities and driving economic growth through innovative franchising.
Dan Company, a PIF Company, specializing in agri, eco, and adventure tourism, today launched “Solan”, its new pioneering hospitality brand in the Kingdom of Saudi Arabia that will create a collaborative network of unique hospitality farm stay experiences, empowering farm owners to transform their land into tourism destinations. This in turn supports local communities in diversifying their income and developing sustainable businesses in line with Vision 2030 goals.
Blending innovation with a visionary approach to develop the local tourism hospitality, Solan will strategically collaborate with lodges, istirahas, and farm owners across Saudi Arabia. Through Dan’s support, farm owners will be empowered with training, resources, and operational expertise to transform their properties into high-end stay and immersive day-experience destinations. Guests will be invited to explore the Kingdom’s natural splendor and local heritage, creating direct and indirect job opportunities, boosting the local economy, and garnering increased private sector interest in Solan’s host cities. By merging the worlds of agriculture, eco and adventure with hospitality, Solan pioneers a transformative concept that not only enriches the lives of its guests but also strengthens the foundation of the country’s hospitality industry.
Solan is devoted to preserving local culture and promoting and showcasing community traditions to both local and international travelers. Across its destinations, Solan will provide innovatively distinctive experiences that combine the rich natural tradition of Saudi Arabia with rural farm life to offer an authentic experience characterized by warm hospitality from partners and hospitality services as per international standards. It will also provide opportunities for visitors to learn more about traditional and modern agricultural practices, discover activities that highlight Saudi Arabia’s diversity in terms of landscapes, culture, tradition, and crops and ultimately enhance their connection to the nature of the Kingdom.
Abdulrahman Abaalkhail, CEO of Dan Company, said: “Solan” is the first Saudi hospitality brand to introduce a franchise model in agritourism, opening opportunities to diversify tourism experiences across the Kingdom by providing comprehensive support for our partners. This allows us to offer authentic local experiences that showcase the natural beauty and agricultural diversity of various regions, creating unforgettable memories.
He added: “Solan” promotes sustainable agriculture while empowering farm and Istiraha owners, and local communities to help build a thriving future for the tourism and hospitality sector, strengthening the Kingdom’s position as a global tourism destination.”
Dan Company signed MoU’s with several strategic partners which will contribute to the development of a sustainable local tourism system and developing the business of the agritourism sector by providing financing solutions to farm owners. This will enable them to diversify their activities, build prosperous businesses, and enhance the economic and social situation of local communities, supporting the future of tourism and enhancing the Kingdom’s position as a promising global tourist destination.
In addition to financial support, to ensure the highest quality of service and optimized overall guest experience while uplifting and empowering its partners, Solan will equip partners with essential operational guidelines and industry best practices. It will also conduct regular monitoring to ensure that all partners are in alignment with the guest experience that Solan represents.
Solan is strategically targeting numerous cities across the Kingdom of Saudi Arabia that have been selected based on their potential for farm-based tourism, maximizing demand potential and agricultural diversity to offer a variety of agricultural and adventure experiences along with the local hospitality. The first pilot farms by Solan will be announced soon.
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