Serco Appoints Norman McComb to Spearhead Sustainability Initiatives in Saudi Arabia’s Growing Market and Vision 2030 Goals.
With more than 20 years of international experience in capital project delivery, climate adaptation, and large-scale transformation programs, Norman has played a key role in national development, climate, energy and infrastructure programs across multiple regions. Prior to joining +impact, he served as Sustainability Director at EY Consulting in Saudi Arabia, where he advised government entities and major organizations on operationalizing sustainability strategy into transformational outcomes across national development programs and large-scale infrastructure projects.
In his new role, Norman will work with clients across sectors such as transitioning industries, future cities, and critical national infrastructure. His focus will be on translating Saudi Arabia’s Vision 2030 sustainability ambitions into practical delivery outcomes. His role will also ensure that sustainability is embedded across every aspect of +impact’s services. Having this deep expertise in-house also strengthens Serco’s new and existing public services operational contracts, while ensuring the business remains fully accountable for its ESG goals.
Norman McComb, Sustainability Advisory Director at +impact, said: “I joined +impact because it’s unlike any other advisory firm — our strategies are shaped by real operational experience. Backed by Serco’s track record delivering complex government and critical infrastructure services, we don’t just design solutions, we know how to make them work in practice.
“Saudi Arabia’s growth trajectory is at the forefront of the sustainable economic development conversation. I look forward to supporting clients in delivering projects that not only advance national priorities but also create a lasting positive impact for future generations. “
Phil Malem, CEO of +impact and Serco Middle East, said: “We are delighted be expanding our +impact team and welcome Norman to the business at a time when Saudi Arabia is delivering some of the world’s most ambitious sustainability projects. His expertise will strengthen our ability to support Vision 2030 by turning ambition into measurable outcomes.”
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