NEOM and music entertainment company MDLBeast have teamed up to create an ‘ultra-modern’ beach club on the $500 billion giga-project’s luxury island, Sindalah. Situated on the shores of the Red Sea, it will focus on music and culture and become a magnet for visitors looking for something just that little bit different.
MDLBeast will curate the music scene at Sindalah, promising to bring in world-famous musicians, artists, and DJs, in addition to revolutionary audio and visual installations.
Antoni Vives, Chief Urban Planning and Islands Officer at NEOM, explained, “Sindalah is bringing a new model for luxury travel and living powered by innovation and sustainability. MDLBeast will reimagine the typical beach club experience into a tech-enhanced journey.”
“MDLBeast will reimagine the typical beach club experience into a tech-enhanced journey”
The club is seeking to balance sophisticated, modern experiences with environmental preservation, with the architecture having been designed to blend with the natural environment. Construction will create a bare minimum of ecological impact.
Ramadan Alharatani, Chief Executive of MDLBeast, said the partnership marks a pivotal moment in “redefining the beach club experience,” incorporating exclusive VIP areas, a signature retail venue, and dining outlets.
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