New company to develop world-class exhibitions inspired by Saudi heritage, Islamic history, and global culture.
The Public Investment Fund (PIF) has announced the launch of QSAS, a new company aimed at creating immersive storytelling experiences rooted in Saudi heritage and Islamic history. QSAS will design and operate interactive exhibitions, offering visitors a multisensory journey through history and culture. Initially focusing on local exhibitions, the company plans to expand its reach globally in the near future.
Bringing history to life through interactive experiences.
QSAS will play a key role in transforming Saudi Arabia’s cultural and tourism sectors by developing world-class exhibitions. These experiences will cater to the growing demand for cultural engagement from pilgrims and tourists alike. By using cutting-edge technology and innovative storytelling methods, QSAS aims to elevate the visitor experience and position Saudi Arabia as a top cultural destination.
Bringing history to life through interactive experiences.
The company’s name, derived from the Arabic word for “stories,” reflects its mission to enrich cultural awareness. QSAS will bring to life significant moments in Saudi and Islamic history, highlighting influential personalities and milestones. These efforts are in line with PIF’s broader strategy to empower the private sector through partnerships in event management, construction, and technology.
By 2030, QSAS is expected to create over 11,000 direct and indirect jobs, while also contributing to the localization of knowledge and technology. The company complements other PIF projects, including the Diriyah giga-project and the Dan Company, aligning with Vision 2030’s goal to attract 150 million visitors annually.
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