Enhancing Pilgrim Experience in Makkah through Strategic Partnership and Tourism Innovation.
The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey.
Through this collaboration, Almosafer will work closely with RCMC to showcase Makkah’s unique cultural and spiritual heritage while introducing innovative, technology-enabled services designed to deliver a seamless, world-class experience for visitors from within Saudi Arabia and around the world.
The partnership leverages Almosafer’s integrated travel services platform and diverse portfolio of brands to curate enriching experiences for Makkah’s millions of annual visitors. This includes:
- Mawasim, Almosafer’s Hajj & Umrah tour operator, which will enhance religious travel services and pilgrim facilitation.
- Discover Saudi, its destination management company, which will design and promote Umrah+ itineraries that combine spiritual rituals with cultural, historical, and leisure experiences in Makkah.
By integrating Almosafer’s market expertise, digital technologies, and global marketing capabilities with RCMC’s vision for destination development, the agreement aims to introduce authentic yet elevated experiences that align with international standards while respecting the sanctity of Makkah.
Khalid Kurdi, GM-DMO said: “This agreement with Almosafer reflects our commitment to developing Makkah’s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city’s spiritual significance.”
Muzzammil Ahussain, CEO of Almosafer (Part of Seera Group), added: “We are honoured to partner with the Royal Commission for Makkah City & Holy Sites. Makkah holds global spiritual significance, and through this collaboration, we aim to design integrated solutions and signature experiences that meet the highest international tourism standards while honouring the essence of the pilgrim journey.”
This strategic agreement underscores Almosafer’s role as a key enabler in Saudi Arabia’s tourism transformation, reinforcing its contribution to the Kingdom’s Vision 2030ambitions and RCMC’s mandate to position Makkah as a leading global religious destination.
Arabic 
English