ROSHN GROUP BECOMES BILLION-DOLLAR BRAND LEADER

ROSHN Group’s Brand Value Tops One Billion Dollars, Becomes Saudi Arabia’s Most Valuable Real Estate Brand.

ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been named the Kingdom’s most valuable real estate brand by Brand Finance, the world’s leading independent brand valuation consultancy. With a brand value exceeding $1 billion, ROSHN also ranks as the third most valuable real estate brand regionally and is among the top 20 brands across all sectors nationwide.

Founded less than five years ago with a mandate to contribute to Vision 2030, ROSHN Group has rapidly become a household name synonymous with innovation, sustainability, and integrated urban living. Its success mirrors the exponential growth of Saudi Arabia’s real estate sector, driven by Vision 2030’s emphasis on economic diversification and quality of life enhancements.

According to Brand Finance, ROSHN’s brand ascent has been fueled by a bold new identity and strategic expansion into sectors such as education, healthcare, entertainment, and sports. Notably, ROSHN Group is constructing two stadiums that will host matches during the 2034 FIFA World Cup in Saudi Arabia—further raising the Group’s profile on the global stage.

“We are proud to see ROSHN crowned as the strongest real estate brand in the Kingdom—an accomplishment achieved in less than five years,” said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. “This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the Group’s real estate leadership in Saudi Arabia. This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector.”

David Haigh, Chairman and CEO of Brand Finance, commented: “ROSHN Group’s exceptional rise to become Saudi Arabia’s most valuable real estate brand in just five years reflects the power of purpose-led strategy and visionary execution. ROSHN Group is reshaping urban living in line with Saudi Vision 2030 through its integrated communities and innovative mixed-use developments, with a focus on sustainability and community investment.”

Brand Finance evaluates more than 6,000 brands annually across all sectors and geographies, providing insights into brand strength and financial value. Its recognition of ROSHN Group marks a pivotal moment for the Kingdom’s real estate industry and highlights ROSHN Group’s emergence as a national champion and global contender.