Saudi Tourism Authority (STA) and ROSHN Saudi League (RSL) have entered into a partnership that will showcase the Kingdom’s cultural heritage and lively sporting scene to an international audience. As part of the agreement, STA will serve as the official Platinum Sponsor of RSL under the ‘Saudi, Welcome to Arabia’ campaign.
With some of the most renowned football players in the world playing in the league, the partnership seeks to capitalize on its popularity. It is looking to strengthen ties with Saudi football teams, paving the way for other alliances and cooperative ventures.
Abdullah Ibrahim Alhagbani, Chief of Partnerships and Executive Affairs, Saudi Tourism Authority said: “Our partnership with RSL represents a significant step forward in our mission to elevate Saudi Arabia as a leading global tourism destination. Together, we will showcase Saudi’s rich cultural heritage and diverse attractions, underpinned by our firm dedication to excellence in the realms of sports and entertainment.
“Our partnership with RSL represents a significant step forward in our mission to elevate Saudi Arabia as a leading global tourism destination”
“This partnership showcases the reputation and growing influence of RSL, both locally and globally, and aims to unify efforts in attracting tourists and promoting Saudi’s unique tourist destinations and international events held throughout the year.”
Carlo Nohra, the Chief Operating Officer at the Saudi Pro League, said: “Our partnership with ‘Saudi, Welcome to Arabia’ reflects RSL’s expanding influence and appeal globally. It embodies our mutual commitment to excellence and our dedication to delivering memorable experiences for football fans from around the world. Together, we aim to establish new standards for sports and tourism in the region and showcase the best of Saudi Arabia to the world.”
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