Saudi Entertainment Ventures (Seven) and Qiddiya Investment Company (QIC) are combining to become a lifestyle and entertainment giant in Saudi Arabia, with Abdullah Al-Dawood, managing director of Qiddiya Investment Company and chairman of Seven, saying: “This move will supercharge our ability to facilitate the inclusion of play and joy into people’s lives. By building an unprecedented entertainment ecosystem that diversifies our nation’s economy, we aim to improve the quality of life for visitors and residents alike.”
By reassigning ownership of Seven to Qiddiya, the PIF intends to enhance the offerings of both companies and support its wider strategy for the entertainment, leisure, and sports sectors.
“This move will supercharge our ability to facilitate the inclusion of play and joy into people’s lives”
Seven will carry on with its plans to construct 21 entertainment destinations across 14 cities, with more than $13 billion being invested in the new venues. These will include attractions such as arcade games, rides and virtual reality (VR) areas, bowling, AMC cinemas, and retail and F&B experiences.
Seven will carry on with its plans to construct 21 entertainment destinations across 14 cities
In November, Seven unveiled a new Transformers-themed coaster for three of its entertainment destinations in Riyadh, Dammam, and Jeddah, while Qiddiya, a multibillion-dollar entertainment destination, recently announced Aquarabia, the first water theme park in the Kingdom.
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