RGS CEO, Ash T. Arshad unveils new leadership codes for lasting impact.
In the high-pressure world of construction and industrial services, leadership is too often reduced to metrics, deadlines delivered, margins protected, contracts secured. Yet, according to Ash T. Arshad, CEO of RGS, leaders who cling to these old models of command and control will not survive the next decade.
“The future won’t belong to bosses, it will belong to builders of trust,” Arshad argues. And at RGS, this conviction has inspired two guiding frameworks: Business-for-Business (B4B) and People-for-People (P4P).
B4B shifts the focus from transactions to partnerships, transforming suppliers, clients, and contractors into collaborators in long-term value creation. P4P, rooted in the wisdom of Ali Ibn Abi Talib (AS); “Never look down upon someone unless you are giving them a hand up” elevates people at every level of the organization, reinforcing dignity and shared purpose.
Together, these philosophies represent a blueprint for modern leadership, balancing efficiency with empathy, profit with purpose, and growth with responsibility.
For Saudi Arabia, where Vision 2030 is rapidly reshaping industries, the stakes could not be higher. Scaling progress without leaving people behind demands a new mindset. Leaders must:
- Choose long-term trust over short-term wins.
- Empower frontline workers to own their role in the mission.
- Build ecosystems of partnership, not just pipelines of projects.
“In the world of B4B and P4P, leadership is not about standing at the top—it’s about standing at the center,” Arshad explains. “By putting people first and building trust, we’re shaping ecosystems where everyone thrives.”
Read the full feature in the upcoming digital magazine of Saudi Projects for a deeper dive into how RGS is redefining leadership for the decade ahead.
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