HEBA FLEMBAN BALANCES CONSTRUCTION AND COMMERCIAL OPERATIONS TO DELIVER AMBITIOUS TOURISM GOALS.
In the heart of one of the world’s most ambitious tourism projects, Heba Flemban stands as a key figure in delivering the Red Sea Destination. As part of the project delivery team at Red Sea Global, Heba has proven herself an invaluable asset, seamlessly balancing the demands of construction and commercial operations to ensure the success of this transformative development.
Managing high-priority deliverables across multiple asset packages
Her role is multi-faceted, with a focus on managing high-priority project deliverables across various asset packages. Working at the intersection of project delivery, construction, and commercial oversight, Heba drives operational success by securing timely approvals, facilitating payment workflows, and resolving project roadblocks with confidence and clarity.
Resolving bottlenecks to ensure smooth project workflows
A prime example of her scope is the multi-program payment oversight and strategic reporting she leads. Heba manages the payment tracking and reporting process across five major programs, covering more than ten projects and nearly 100 active contracts. She extracts and cleans payment data from internal systems, reconciles it with the accounting department’s reports, and maintains a live tracker detailing the status of each payment within the workflow.
Her role extends beyond data management; she actively liaises with commercial teams, contractors, and accountants to investigate delays, prioritize payments based on urgency and contractual impact, and escalate strategic summaries to senior leadership, updates that help inform CEO-level decision-making.
Optimizing processes for successful project execution
In addition to financial operations, Heba has led key deliverables in project execution. During the Turtle Bay Signage and Way-Finding initiative, she oversaw project scope, permitting, procurement, scheduling, stakeholder engagement, QA/QC, and installation, ensuring everything aligned with design, regulatory, and project goals. Her ability to manage change control and uphold high standards reflects a keen eye for detail and proactive leadership.
Aligning teams to meet critical financial and deliverable milestones
Similarly, during the commissioning of Desert Rock, she played a critical role in quality assurance, managing NCRs and final inspections, and ensuring a smooth, compliant, and on-schedule site handover.
With a background in both engineering and project management, Heba blends technical expertise with practical execution. She thrives on optimizing systems and enhancing visibility, essential traits for the fast-paced Red Sea development, where every milestone impacts the overall delivery.
A trailblazer in a male-dominated industry, Heba Flemban is not only helping redefine luxury tourism in Saudi Arabia, but she’s also redefining what leadership in construction looks like. Her journey inspires others, especially women, to push boundaries and play transformative roles in shaping the Kingdom of Saudi Arabia’s future.
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