Innovative Partnership to Redefine Luxury on the Gulf of Aqaba
Leading luxury hotel company Equinox Hotels has announced a strategic partnership with NEOM to launch Equinox Resort Treyam, located in Magna on the coast of the Gulf of Aqaba. This collaboration marks an important milestone in NEOM’s development as a sustainable, forward-thinking destination.
The resort is set to offer an unparalleled luxury experience, reflecting a shared vision of innovation, sustainability, and pushing the boundaries of what hospitality can be. Magna, which boasts 12 breathtaking destinations, forms part of NEOM’s larger goal to create a cutting-edge tourism hub in northwest Saudi Arabia.
Equinox Resort Treyam to redefine luxury
Chris Newman, Executive Director of NEOM’s Hotel Division, highlighted the partnership’s significance: “We are excited to welcome Equinox Hotels to NEOM. This collaboration reflects our shared commitment to creating a transformative luxury experience, where every detail is designed to elevate wellbeing and enhance the journey of our guests. The resort will be a model for redefining luxury hospitality within NEOM’s stunning landscape.”
450-meter resort bridge floats above the lagoon
Equinox Resort Treyam will be located between THE LINE and the southernmost point of the Gulf of Aqaba, offering a distinctive setting between mountains and the coast. It will feature a 450-meter-long bridge-like structure floating 40 meters above a serene lagoon, spacious guest rooms, a renowned spa, a Club House, a signature Equinox Fitness Club, and a variety of exceptional culinary experiences.
NEOM partnership embodies innovation and sustainability
Christopher Norton, CEO of Equinox Hotels, expressed his enthusiasm: “NEOM embodies the future of luxury hospitality, and Equinox is thrilled to contribute to this visionary project. Together, we are committed to creating an unforgettable resort experience that pushes the boundaries of innovation and sustainability.”
This collaboration supports PIF’s mandate to unlock the potential of promising sectors, including tourism, aligning with Vision 2030’s sustainability goals and Saudi Arabia’s long-term objectives to drive economic growth and boost global competitiveness.