The Tarfeeh Portal, launched by the General Entertainment Authority (GEA), for developing and organizing the entertainment sector and supporting its infrastructure, has stood out among more than 800 digital projects after being chosen by the National Committee for Digital Transformation.
Since its launch, the Tarfeeh Portal has allowed investors and companies operating in the entertainment sector to acquire licenses, permits and apply for accreditation certificates for entertainment events and activities.
The Tarfeeh Portal project comes as part of GEA’s efforts to support digital transformation in the Kingdom through automating all procedures, services and internal operations supplementing the various systems for licenses and permits. The portal further streamlines business operations and processes for investors and those interested in offering entertainment services through four main avenues:
- Permits for entertainment events
- Licences for entertainment activities
- Registration services for restaurants and cafés
- Facilities for service providers.
In 2020, GEA issued, through the Tarfeeh Portal, 117 permits for entertainment events
In 2020, GEA issued, through the Tarfeeh Portal, 117 permits for entertainment events, 219 licenses for operating entertainment venues, and 398 permits for live shows at restaurants and cafés. The portal has also allowed 188 investors to acquire licenses to manage and develop talents and artists. Additionally, the number of restaurants and cafés registered on the portal for obtaining permits for live shows reached more than 410.
In parallel, the Kingdom edges ever closer to a full-scale expansion of its economic foundation and keeps pace with global digital advancement. In doing so, the Kingdom has secured its position among the top digitally-advanced countries, especially after being recognized 15 times in the international arena for digital transformation. According to the National Digital Transformation annual report for 2020, the Kingdom ranked first worldwide in four of those achievements.
Notably, GEA solidified its significant role in supporting digital transformation in the Kingdom by achieving ISO/IEC 20000 certification for the excellence of its information technology (IT) service management framework from the British Standards Institution (BSI), which is accredited by the International Organization for Standardization. This milestone highlights GEA’s top performance in technical solutions, which contribute to developing the entertainment sector’s framework in line with global standards.