The Global Restaurant Investment Forum (GRIF) Saudi Arabia successfully concluded its three-day conference as part of the esteemed Future Hospitality Summit (FHS) Saudi Arabia at the Al Faisaliah Hotel in Riyadh.
The conference attracted high-level industry experts, investors, franchisors, and restaurateurs, fostering knowledge sharing, networking and investment opportunities within the vibrant restaurant investment industry in Saudi Arabia. It also highlighted the sector’s growth in Saudi Arabia and showcased all the wonderful developments the country has made in recent years. With more restaurant openings in the country now than ever before, is the perfect opportunity to showcase the great strides Saudi Arabia is taking in the F&B industry.
GRIF, founded in 2014 with a strong sense of community and passion for the industry, has previously organized successful conferences in Dubai and Amsterdam. This year, GRIF launched GRIF Saudi Arabia, a three-day conference recognizing it as a new hospitality hub of the Middle East. The conference took place parallel to the most influential hotel investment-focused event, Future Hospitality Summit – Saudi Arabia, emphasizing the exponential growth and development of Saudi Arabia’s restaurant sector.
The event was also the perfect opportunity for attendees to network whilst celebrating the best of the industry in the process.
According to Forsite Data, the industry in Saudi Arabia has been seeing rapid expansion, going from only 900 restaurants in Riyadh in 2019 to its current figures of over 3,800. The country has also seen a 65% growth in the upscale and high-end sectors, with the casual sector almost doubling in size. Meanwhile, the incredible speed at which things are progressing in the country has led the F&B industry to be now valued at $35 billion, which is expected to grow by a further 7.7% by 2027, based on Newsweek’s country report on Saudi Arabia.
The country has also seen a 65% growth in the upscale and high-end sectors
Jennifer Pettinger, Managing Director – Middle East of The Bench and Founder of GRIF, said: “GRIF Saudi Arabia has been an overwhelming success, and we are delighted with the high level of attendees for this historic event, particularly those who traveled great distances to attend. With a keen focus on developing Saudi-led talent, concepts, and cuisine, as well as showcasing the country’s culture and people, this three-day conference was massively beneficial for the future of the restaurant industry in Saudi Arabia. It was an honor to welcome such a prestigious group of attendees and speakers, and we are excited about the prospects for the restaurant scene in Saudi Arabia going forward. We are also very thankful to Khalid Saud Abu Haimed, Chief Executive Officer of Al Khozama Investments, and his team for their support and enthusiasm in hosting the event and culinary tour, which enabled us to bring a full-scale GRIF to the market for the first time.”
With an impressive lineup of 57 international speakers and participants, including 15 company founders, three superstar chefs, and nine CXOs, GRIF Saudi Arabia, as part of Future Hospitality Summit Saudi Arabia, welcomed industry leaders from 39 countries, bringing their expertise and insights to the forefront. The conference featured 26 insightful engagements, panel sessions, and roundtable discussions that explored various topics critical to the success and future of the restaurant industry. Over 1,100 people attended the three-day event.
One of the highlights of the conference was the two culinary tours that took place across eight venues
One of the highlights of the conference was the two culinary tours that took place across eight venues, providing attendees with a delightful gastronomic experience and allowing them to sample some of the finest tastes the country has to offer. Participants had the opportunity to visit renowned restaurants in Riyadh, including LPM Riyadh, Meraki, The Brasserie, MAMO Michelangelo Riyadh, and Yauatcha. Each venue showcased unique culinary delights hosted by prominent industry figures.
The attendees also had the chance to witness the talented Sara Jawa, Founder and Executive Chef of La Casserole, and her team cooking authentic Saudi cuisine onsite. Courtesy of MJS Holding, guests had a wonderful opportunity to immerse themselves further into Saudi culture and sample some true culinary delights crafted by the superb chef.
The GRIF Saudi Arabia once again proved to be an important platform for industry professionals to come together, share best practices, and explore investment opportunities in the thriving Saudi Arabia restaurant market. GRIF remains committed to supporting the growth and development of the restaurant industry, fostering innovation, and nurturing strong partnerships within the global restaurant community. This was the first full-scale GRIF to be held in Saudi Arabia, and based on the success of this event, it certainly won’t be the last.
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