Aesthetically pleasing decoration is not merely superficial; it has far-reaching implications for our emotional, psychological, and even physical well-being. Whether in our homes, workplaces, or public spaces, the importance of beautiful decor is undeniable, enhancing our quality of life and fostering a sense of harmony and connection with our surroundings. The restyling of the GLOCAL collection, therefore, has caused much excitement among architects and designers who are committed to creating enticing visual experiences that stand out in a competitive market.
This restyling is the result of a collaboration between Mirage and the leading Italian designer Giulio Cappellini, a prominent figure in the world of contemporary design and furniture who has played a pivotal role in shaping the global design scene. Cappellini, who has enriched and updated the collection while maintaining its original identity, creating an even more contemporary style that fully reflects the excellence of Italian design, said: “In the new GLOCAL collection, I’ve sought to embrace, blend, and ground the product in a distinct industrial aesthetic, yet infusing elements with a handcrafted flair. The defining strength of GLOCAL, I believe, is its multilingual nature, offering the versatility to be interpreted in diverse ways.”
The additions to the range were launched for the first time at Cersaie 2023 in Bologna, Italy, between 25 to 29 September, and included a variety of new colors and material decorations that embrace the now, adapt to changing trends, and explore fresh concepts that push the boundaries of traditional design, bringing a fresh, stylishly modern new twist to the eclectic nature of the collection.
Style Reimagined
Italian style is synonymous with elegance and sophistication. Italians have a long history of craftsmanship, and their impeccable attention to detail is evident in their fashion, design, and art. Mirage is fully in tune with this time-honored philosophy, with product values that bring together a global vision with the renowned high standards of local Italian production.
Cappellini has enriched and updated the collection while maintaining its original identity
Talking about why his partnership with the company has been so successful, Cappellini explains: “One word encapsulates my bond with the Mirage team: passion. Frankly, the adaptability of this vast company astounded me. The rapidity of prototype development and their eagerness to invest and venture boldly reveal their formidable drive and vigor.”
“One word encapsulates my bond with the Mirage team: passion”
Vibrant Hues, Endless Possibilities
GLOCAL takes its inspiration from smooth concrete, with a wide range of colors and sizes, making this a particularly flexible, versatile collection that remains a bestseller from Emilia Romagna-based Mirage six years on from its début. The company has extended the color range too, initially made up of a rich variety of 12 natural shades, by introducing eight new colors that offer a take on current trends. The grey tones have become more subtle, less iron-like, lighter, and warmer, while other shades acquire hints of blue, green, or terracotta. Neutral shades, yet with character, in softer tones than in the past, injecting personality and new life into the collection.
Cappellini said: “We’ve introduced a fresh color palette, more contemporary, integrating warmer and gentler hues that resonate with current trends. I’m fond of adding pops of color because I believe that color is integral to an object’s allure. There’s the precision of formal design on one side and color infusion on the other – two pillars that guide my creative approach.”
Italians prioritize authenticity and longevity in their designs, opting for timeless aesthetics rather than fleeting trends
GLOCAL sizes range from 30×30 up to 120×278, including particularly contemporary solutions such as the 80×80 or 80×160 sizes. The range also features sizes that are perfect for outdoor applications, with contemporary decorative solutions that team the essential, minimum style of concrete with audacious color contrasts and surface variations.
Embracing Uniqueness, Celebrating Authenticity
The emphasis on quality extends beyond the materials used. Italians prioritize authenticity and longevity in their designs, opting for timeless aesthetics rather than fleeting trends. And with GLOCAL, high technology and craftsmanship, the elements fine Italian manufacturing is founded on, come together to turn porcelain stoneware slabs into authentic architectural elements that allow for a huge variety of compositions.
The restyling of the collection has maintained its original spirit intact
In doing so, GLOCAL pays tribute to the post-industrial era, in which industry, accustomed to large serial productions, has become more flexible, with a readiness to respond to requests for bespoke creative and design elements. The restyling of the collection has maintained its original spirit intact, embodying the excellence of Italian design and aspiring to become a ‘timeless classic’.
“Cappellini has succeeded in bringing a respectful new twist to the collection, enriching and enhancing it with new elements that take nothing away from its original appeal. Working with Cappellini has allowed us to highlight and enhance the various aspects of GLOCAL, making it an even more efficient and effective solution to respond to the requirements of the contemporary design engineer,” Mirage Marketing Manager Massimiliano Croci concludes.
Uncover the full story by visiting Mirage and discover how your next project can benefit from unrivaled creativity, faultless manufacturing, fast and friendly customer service, and good old-fashioned Italian style!