Sustainable Innovation Recognized with Prestigious Design Accolade
Ideal Standard has been honored with the German Design Award for its groundbreaking Alu+ thermostatic shower system, securing its place as a leader in sustainable and forward-thinking bathroom design. Recognized in the ‘Excellent Product Design – Bath and Wellness’ category, this award underscores the company’s commitment to combining eco-conscious innovation with cutting-edge aesthetics.
The German Design Awards set an international benchmark for excellence, highlighting visionary projects that drive sustainable economic transformation. Each year, design experts from across the globe evaluate projects that demonstrate innovation, resource efficiency, and future potential. With a 2024 focus on circular design, the awards emphasize the importance of long-term durability and responsible material use—both of which are at the heart of Ideal Standard’s Alu+ collection.
84% recycled aluminum – a sustainable alternative to traditional shower systems
Eco-Friendly Design at Its Core
The Alu+ thermostatic shower system is a testament to sustainable engineering and modern elegance. Made from 84% recycled aluminum, the system is entirely chrome-, lead-, and nickel-free, ensuring a safer and more sustainable alternative to traditional shower fittings. Its lightweight construction not only reduces resource consumption and carbon footprint but also makes it easier to install and handle.
Water-Saving Innovation
Ideal Standard integrates water-saving technology into the Alu+ system, helping to reduce water consumption without compromising performance. The built-in flow limiters restrict usage to 8 liters per minute for the hand shower and 12 liters per minute for the overhead rain shower, significantly reducing water waste and promoting responsible usage.
The German Design Award jury praised the Alu+ system, stating, “The shower system with a shower thermostat impresses with its harmonious blend of sustainable materials and aesthetic design. The use of high-quality, recyclable aluminum, which minimizes resource consumption, is particularly noteworthy. Alu+ sets new standards in combining environmental awareness with bathroom comfort.”
Water-saving technology limits usage to just 8 l/min for hand showers
Exceptional User Experience
Alu+ is more than just an environmentally responsible product—it is designed for ultimate comfort and usability. The shower system features:
- A two-function hand shower and a 260mm overhead rain shower, offering a luxurious and immersive experience.
- SilkRain technology, delivering a gentle, spa-like water flow.
- Intuitive controls, allowing users to switch seamlessly between different spray modes.
- Cool Body Technology, ensuring the shower mixer never overheats—an essential safety feature for families.
The collection is available in three elegant low-sheen finishes—Silk Black, Rosé, and Silver, allowing homeowners and designers to integrate the system seamlessly into modern bathroom aesthetics.
Hygiene and Easy Maintenance
The Alu+ range is engineered for easy upkeep and hygiene. Both the hand and overhead showers feature EasyClean nozzles, preventing limescale buildup and ensuring consistent water flow over time. The system’s packaging is also completely recyclable and free from single-use plastics, reinforcing Ideal Standard’s commitment to sustainability beyond just the product itself.
Eco-friendly, lead-free, and chrome-free for a healthier bathroom experience
Expanding the Alu+ Collection
The success of the Alu+ shower system marks just the beginning of Ideal Standard’s commitment to sustainable luxury. The collection will soon expand, introducing:
- A new selection of taps, designed with the same sustainability principles.
- An exclusive new color option, set to debut at ISH 2025 in Frankfurt, reinforcing the brand’s dedication to aesthetic excellence.
Winner of the German Design Award for excellence in sustainable innovation
A Vision for the Future
Renowned architect and designer Roberto Palomba, the creative force behind Alu+, emphasized the importance of sustainability in modern design:
“Now more than ever, designers must adopt an ethical and responsible approach, placing sustainability at the heart of their vision. Environmental stewardship is not optional, it is essential for a more conscious, harmonious, and respectful future for our planet.”
As part of the Villeroy & Boch Group, Ideal Standard continues to push the boundaries of sustainable product development. The Alu+ thermostatic shower system stands as a prime example of how responsible design can deliver luxury, efficiency, and innovation in perfect harmony.
Experience Award-Winning Sustainable Design
With the Alu+ shower system, Ideal Standard proves that sustainability and luxury can coexist seamlessly. Recognized by the German Design Awards, this collection sets a new benchmark for the future of bathroom design.
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