It has been announced that Linda Orton has joined HKA as Partner and Chief Marketing and Global Business Development Officer based in its New York office. She will take over the firm’s global and regional business development and strategic marketing initiatives and report directly to Chief Executive Officer Renny Borhan.
“Linda is a deeply experienced international marketer with a track record of delivering successful strategic marketing and business development initiatives, as well as managing high-performing teams,” commented Renny. “Linda will be responsible for strengthening HKA’s client focus, elevating HKA’s global brand, expanding its service offerings, and growing revenue.”
“Linda will be responsible for strengthening HKA’s client focus, elevating HKA’s global brand, expanding its service offerings, and growing revenue”
Linda joins HKA from Alvarez & Marsal (A&M), where she has been Managing Director and Chief Marketing Officer for the past five years. While at A&M, she institutionalized disparate marketing and business development activities across the firm’s global offices during a high-growth period when revenue doubled. Linda also spearheaded various successful initiatives, including launching digital and video campaigns, creating and implementing a global pitch tool, defining business development and sales training, and creating an analytical framework and dashboards to demonstrate return on investment.
Linda has led digital transformations across marketing, business development, and client service functions
With over three decades of experience leading global professional services firms, Linda has led digital transformations across marketing, business development, and client service functions. She has also overseen major shifts in recruitment and retention by elevating global brands through social media content, targeted advertising, and using data in holistic ways.
“This is a brilliant time to join HKA,” said Linda. “As the world opens again and investment in infrastructure increases, the opportunities for our professionals to help resolve conflicts and improve projects through the smart usage of data, analysis, and strong people skills will increase. I am delighted to become part of HKA’s collaborative, intelligent, and caring culture and to better serve our clients and anticipate their needs.”