Saudi Arabia’s latest initiative, ‘Made in Saudi’, will be unveiled on 28 March to support national products and services.
Bandar bin Ibrahim Alkhorayef, Minister of Industry and Mineral Resources, and Chairman of the Saudi Exports Development Authority, will launch the initiative under Crown Prince Mohammed bin Salman’s patronage at a virtual event.
The ‘Made in Saudi’ initiative stems from the Crown Prince’s keenness to support national products and increase their competitiveness both at home and abroad and raise awareness of and confidence in their general level of high quality.
The virtual event will reveal the ‘Made in Saudi’ logo, which will provide a unified identity for Saudi products and services, representing an official identity. The event will be followed by a press conference held by Alkhorayef, where he will shed light on the initiative’s plans, objectives and operational mechanism.
The ‘Made in Saudi’ initiative is considered a fundamental driver to achieve the Kingdom’s Vision 2030 program’s economic goals to diversify the nation’s income sources away from oil and oil-based products and improve and enhance the status of Saudi products.