Industry leaders converge to redefine the future of hospitality in the Middle East.
Event Overview
The 4th Edition Hospitality Innovation Summit (HIS) – Saudi Arabia & UAE, organized by GBB Venture, took place on 26 and 27 February 2025, at the Hilton Al Habtoor City in Dubai. This premier event has established itself as the definitive platform for strategic business networking, industry insights, and high-impact collaborations.
Strategic Networking
The summit brought together over 500 meticulously curated decision-makers, including investors, developers, operators, architects, designers, contractors, consultants, and innovative solution providers. This diverse assembly facilitated meaningful connections and collaborations, fostering an environment conducive to industry advancement.
Insightful Discussions
A series of panel discussions and keynote speeches addressed pressing topics in the hospitality sector, such as sustainable design, technological integration, and market trends in the GCC region. Experts shared their perspectives on navigating challenges and capitalizing on emerging opportunities.
Innovative Exhibitions
The event featured exhibitions showcasing cutting-edge products and services tailored to the evolving needs of the hospitality industry. Attendees explored advancements in smart hotel technologies, eco-friendly materials, and guest experience enhancements, providing a comprehensive view of the industry’s future trajectory.
Shaping the future of hospitality
Driving innovation through collaboration
Empowering industry leaders worldwide
Setting new benchmarks in hospitality excellence
Economic Impact
The summit not only served as a knowledge-sharing platform but also contributed positively to the local economy. The influx of international delegates and exhibitors led to increased occupancy in hotels, patronage of local businesses, and heightened demand for related services, thereby boosting economic activity in the region.
Job Creation
The event’s success translated into job creation across various sectors, including event management, hospitality, transportation, and security. By engaging local talent and service providers, the summit underscored its commitment to supporting community development and economic growth.
Exhibitor Highlights – GBB Xclusive Roundtable
A highlight of the summit was the GBB Xclusive Roundtable, an exclusive, invitation-only gathering of over 80 industry leaders focused on investment, development, and operational synergies within the Saudi and UAE hospitality sectors. This session fostered high-level conversations, targeted deal-making, and long-term strategic alliances.
The summit also featured GBB Xclusive, a signature pre-arranged meetings platform designed with precision to ensure mutual business success. This initiative, widely recognized for its role in accelerating project partnerships, was complemented by an AI-powered networking app, enabling attendees to connect effortlessly before, during, and after the event.
In addition to the roundtable and networking sessions, HIS 2025 integrated exclusive fitness sessions in partnership with Technogym, providing a holistic experience for attendees.
Overall, the summit served as a catalyst for transformative conversations, strategic partnerships, and visionary thinking, inspiring the future of hospitality in the region.
Prominent exhibitors from key countries such as the United States, United Kingdom, Germany, China, and India presented their latest offerings. Companies like Marriott International, Hilton Worldwide, and Accor showcased innovative solutions, setting new benchmarks for excellence in the hospitality sector.
Thematic Focus
Under the theme “Strategy, Synergy, Success,” the summit emphasized the importance of collaborative efforts in driving the hospitality industry’s growth. Discussions centered on aligning strategies, fostering synergies among stakeholders, and achieving collective success in a competitive market.
Event Scale
Spanning over 20,000 square meters, the summit accommodated numerous exhibitions, networking lounges, and conference halls. The expansive setup ensured ample space for interactions, presentations, and showcases, enhancing the overall experience for attendees.
Conclusion
The 4th Edition Hospitality Innovation Summit – Saudi Arabia & UAE successfully brought together industry leaders, innovators, and stakeholders, fostering an environment of collaboration and knowledge exchange. The event’s positive economic impact, job creation, and emphasis on innovation have set a new standard for future industry gatherings.
Event Statistics
For more information, visit
English 
Arabic