Qiddiya City prepares to redefine global travel through immersive play, culture, and sport.
Play Qiddiya City, the newly launched Destination Marketing and Management Organization for Qiddiya City, has announced Almosafer, part of Seera Group, as its official foundation partner. The two entities have signed a memorandum of understanding (MoU) to explore innovative collaborations that will position Qiddiya City as a global symbol of playful exploration and cultural engagement.
Almosafer named Qiddiya City’s first-ever foundation partner
This first-of-its-kind partnership is set to supercharge tourism in the region, making Qiddiya City the top destination for both domestic and international travelers looking to “Play Life.”
With Almosafer’s industry-leading travel and digital expertise, Saudi Arabia’s premier travel company will deliver seamless access to Qiddiya City’s wide-ranging attractions—from cutting-edge theme parks and heritage-rich cultural tours to high-energy sports events. As the collaboration evolves, Almosafer will help elevate Qiddiya City’s core concept of ‘Play Life,’ enabling visitors to fully immerse themselves in the city’s unique spirit of excitement and discovery.
Almosafer will design exclusive travel packages that unlock insider access to the most thrilling experiences Qiddiya has to offer.
Ross McAuley, Director General of Play Qiddiya City, stated: “We are excited to announce our very first brand partnership with a powerhouse like Almosafer. Their industry expertise is unmatched, and this partnership is a perfect fit for what we’re building at Qiddiya City. Both Almosafer and Qiddiya share a passion for exploration, adventure, and play; and together, we are creating something truly extraordinary. This partnership will reshape the global tourism landscape and deliver unforgettable experiences to visitors from KSA and around the world.”
Muzzammil Ahussain, CEO of Almosafer, said: “It is a pleasure to partner with Play Qiddiya City as the very first foundation partner. This partnership is a game-changer for the travel industry, and we’re proud to be at the forefront of this adventure. At Almosafer, our ethos is about crafting extraordinary experiences, and partnering with Play Qiddiya City takes our expertise to an entirely new level. Together, we will develop unique, unforgettable moments that visitors simply cannot find anywhere else.”
Exclusive travel packages designed for every type of traveler
As part of the collaboration, Almosafer will work closely with Qiddiya City’s creative teams to build custom experiences tailored to every type of traveler. Through Almosafer Sports—its dedicated sports travel division—exclusive packages for major sporting events in Qiddiya will be available. Almosafer’s platforms will also offer access to signature travel products like Umrah+ experiences.
While the MoU outlines exciting joint plans, all agreements are subject to approval by each party’s Board of Directors and do not currently result in any financial impact.
Qiddiya City to offer Umrah+ and sports event experiences
Located just 40 minutes from Riyadh, Qiddiya City is a cornerstone of Saudi Vision 2030, designed to ignite social connectivity, inspire innovation, and drive economic growth.
With world-class entertainment, global sports, and cultural experiences, it’s poised to become the kingdom’s premier playground for generations to come.
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