After more than 37 years of industry-leading performance in the production of wire and cables, the Riyadh Cables Group has gained the trust and respect of blue-chip clients both locally and internationally. Its portfolio, which covers innumerable applications and spans diverse sectors, incorporates, but is not limited to, electrical wire; low, medium, high and extra-high voltage cables up to 400KV; fiber optics, telephone and control cables; instrumentation cables and overhead lines.
Whatever the product, Riyadh Cables is built around four main pillars: highly trained and skilled people, superior products, an advanced framework (SAP), and an active research and development department. This allows the company always to stay one step ahead, providing clients with products and solutions that are both pre-eminent in their class and cost-effective.Indeed, Riyadh Cables was the first manufacturer of local renewable energy cables, part of the Saudi SKAKA power plant development’s first renewable project. Moreover, the company has recently produced additional 400KV high voltage cables, which secured the Saudi Electricity Company’s approval in 2019, making Riyadh Cables the key local manufacturer for the product, previously imported from overseas.
Riyadh Cables has many other ongoing projects, having obtained a reputation not only as a manufacturer but also as a solution provider.
A Customer-Centric Approach
Focused on the customer, Riyadh Cables continually improves its products’ effectiveness to satisfy the market’s needs and expectations. What’s more, with technical support just a call away at all times, the company still manages to offer a very attractive price point and short delivery times.
This allows Riyadh Cables to work with clients across a broad range of sectors, including utility, construction, oil & gas, industry and OEM. The company has retained its position in all of these markets, despite the volatility each has seen over the years. This is testament to Riyadh Cables’ ongoing professionalism and quality workmanship, as well as its ability to find answers to the most challenging of briefs.
The first manufacturer of local renewable energy cables
Riyadh Cables’ primary focus is the GCC market, where its large local production footprint is mainly in Saudi Arabia, the UAE and Iraq. In addition, its renowned priority export programme helps it to sell products to clients on five continents, underlining the company’s status as a global leader.
Leading Through Innovation
With facilities that allow the company to control every stage of production, Riyadh Cables can guarantee high standards of quality across the board from design to delivery. Its facilities, including a state-of-the-art research and development laboratory, use the latest cable equipment in the world, including the latest CV lines, copper and aluminum smelters, PVC production facilities , extruders, tandem lines, assembly machines, drawing ,stranding, insulation, screening ,inner sheathing ,armoring, and outer jacketing lines.
The company believes that its dedicated R&D team is the cornerstone of its current and future success. In recent years, the products and technologies developed give Riyadh Cables a competitive advantage by creating new products that meet up-to-the-minute market requirements, such as renewable energy.
Riyadh Cables also use quality raw materials, insulation and sheathing, to produce varieties of cables. Furthermore, it tests products at every stage of production as per international standards, as well as client specifications. Every process is controlled, and all the critical process and performance indicators are monitored closely to ensure compliance to specifications and delivery schedules.
Every process is controlled and all the key process and performance indicators are monitored closely
Bringing Out the Best in Each Other
A pioneer within the industry, Riyadh Cables employs more than 3,000 workers; each fully committed to ensuring that the company grows and expands. Every day, they ask themselves what they could do more to better the workplace and their performance. Even though the company’s production facilities of cables is spread over two million square meters, it has maintained its unity, creating a close-knit working community that strives towards one objective – providing a unique product and service.
Any potential areas for improvement are identified on a routine basis and handled as per procedure, resulting in continual improvement. Over the last few years, more than 200 improvement opportunities have been identified and actioned as objectives in various areas of product development, production and processes at all levels. Advanced statistical monitoring methods, like 6 Sigma analysis, is applied wherever applicable.
Moreover, Riyadh Cables’ raw materials, processes, factories and products undergo rigorous inspections by specialists from customers and overseas independent inspection agencies such as KEMA (Netherlands), ERA Technologies (UK), BASEC (UK), Kinectrics Inc. (Canada), KSU High Voltage Lab. (KSA), CPRI (India), SGS inspection services, Lloyds Register of Saudi Arabia, and TUV (Germany).
Business without Boundaries
Looking to the future, there is plenty of potential growth on the horizon for Riyadh Cables. Of course, like many other businesses across the world, it has been impacted by the Covid-19 pandemic. However, this impact has been limited, particularly because of the unrestricted support provided to the local manufacturing industry by the Saudi government. In addition, a long list of pre-pandemic initiatives had already been introduced, allowing business to continue to move forwards even under the most challenging of conditions.
Nevertheless, changes have occurred due to the pandemic, most notably the stringent health and safety procedures in place across all Riyadh Cables’ operation, including meetings that are nowadays more virtual than face-to-face.
The main growth over the next several years will remain primarily within the GCC countries, Riyadh Cables’ traditional and longstanding marketplace. Still, there is also a noticeable growth in Africa, with the company looking to increase its presence on the continent by opening an office in Egypt in 2020.
Additionally, if the political climate allows it, Riyadh Cables will explore potential new markets in countries such as Yemen, Syria, Libya and Iraq.
The company still manages to offer a very attractive price point and short delivery
There is genuine excitement flowing through the company when considering opportunities over the next 10 years, particularly in regard to Saudi Vision 2030. This is already fueling growth in the market through giga-projects such as NEOM, The Red Sea Project, Al Qiddiya, and The Line. Therefore, when also taking into account intensive government support for local manufacturing, with local added-value in all projects announced, the future for Riyadh Cables and the kingdom as a whole is genuinely exciting.