QIDDIYA SAUDI ARABIA’S ENTERTAINMENT CAPITAL RISING

A VISIONARY GIGA PROJECT BRINGING WORLD-CLASS ENTERTAINMENT, SPORTS, CULTURE, AND COMMUNITY TO LIFE BY 2030.

Saudi Arabia’s Qiddiya City stands as one of the most ambitious giga-projects under Vision 2030, designed to transform how the Kingdom lives, plays, works, and competes on the global stage. Located southwest of Riyadh in the dramatic Tuwaiq Mountains, Qiddiya is more than a destination, it’s a purpose-built city where entertainment, sports, culture, nature and community converge to create a 21st-century global hub.

The initiative, led by Qiddiya Investment Company (QIC) and backed by the Public Investment Fund (PIF), aims to diversify Saudi Arabia’s economy, enhance quality of life, and attract millions of visitors each year. When completed, Qiddiya is projected to welcome tens of millions of annual visitors, become home to hundreds of thousands of residents, and contribute significantly to national GDP and job creation.


A Vision for Play, Culture and Community

Qiddiya stands on five strategic pillars, each guiding its development and long-term impact:

  • Parks & Attractions: World-class theme parks, including Six Flags Qiddiya City with record-setting rides and immersive entertainment.
  • Sports & Wellness: State-of-the-art stadiums and facilities geared toward hosting global sporting events, as well as active-lifestyle hubs.
  • Motion & Mobility: A future-ready motorsport complex, including a Formula 1-grade racetrack and advanced driving experiences.
  • Arts & Culture: Museums, performance venues, creative districts and public art spaces celebrating heritage and innovation.
  • Nature & Environment: Outdoor adventures, eco experiences and community spaces integrated with the region’s natural landscape.

These pillars will support diverse offerings from world-record rides and water parks to esports arenas, golf courses and cultural centers ensuring that Qiddiya appeals to families, thrill-seekers and cultural explorers alike.


Objectives That Define Its Impact

As a cornerstone of Vision 2030, Qiddiya’s core objectives include:

  • Economic Diversification: Expanding Saudi Arabia’s tourism and entertainment sectors and reducing dependence on oil revenue.
  • Job Creation: Generating hundreds of thousands of direct and indirect jobs, empowering local talent across engineering, hospitality, sports, arts and technology.
  • Global Attraction: Positioning Saudi Arabia as a top destination for international visitors and major events.
  • Quality of Life: Elevating lifestyle choices for residents and enhancing community engagement through world-class facilities.

By 2030, Qiddiya is expected to house up to 600,000 residents and draw nearly 48 million visits annually, becoming a magnet for leisure, sports, culture and business alike.

Qiddiya is more than a project, it’s a bold expression of Saudi Arabia’s future: playful, progressive and built for people. It stands as a compelling testament to Vision 2030’s promise.

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