RCRC invites investors to participate in five flagship metro naming opportunities.
The Royal Commission for Riyadh City (RCRC) has announced the launch of an investment auction for the naming rights of five Riyadh Metro key stations: Al-Murooj, An-Nuzhah, King Fahd District 1, Al-Rabi, and Jarir District. This initial group of stations is being offered under long-term contracts with a 10-year duration. RCRC has invited local and international private-sector investors to participate in this opportunity, which is governed by strict regulations and standards comparable to those applied in major public transit systems around the world.
Bids from interested companies ends 10 May
RCRC will receive bids from interested companies through the “Furas” platform from Wednesday, 8 April 2026 to Sunday 10 May 2026. Following the submission period, applications will be reviewed, the winning bids announced, and the relevant contracts awarded.
This initiative builds on the success of the previous phase, during which the naming rights of seven stations were awarded to leading economic entities. The program aims to generate sustainable financial returns that will be reinvested to support the project’s long-term sustainability, enhance operational services, and improve cost efficiency. It also seeks to provide passengers with modern amenities through strong public-private partnerships. Ultimately, this step contributes to improving quality of life in the city, strengthening its economic infrastructure, unlocking its potential, enhancing its global competitiveness, and promoting an attractive investment climate, in line with the goals of Saudi Vision 2030.
Broaden market reach and reinforce brand presence
Investment in Riyadh Metro station naming rights offers private-sector companies, financial institutions, and leading brands a distinctive opportunity to broaden their market reach and reinforce their brand presence within the region’s largest public transport network. Investors will also gain access to a diverse portfolio of premium advertising assets – including way-finding signage, elevator and escalator panels, and ticket gates, positioned in high-density locations with vibrant commercial activity and significant ridership.
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