In the second phase of its acclaimed Sedra project in Riyadh, Roshn, a national community developer wholly owned by the Saudi Public Investment Fund (PIF), has begun selling 2,171 residential units.
After a successful launch of the first phase, where brisk sales illustrated the market’s appetite for Roshn’s idea of integrated neighborhoods packed with services that promote a well-balanced, rewarding lifestyle, Sedra Phase Two is now on the market. Sedra’s second phase reinforces its guiding principle of sustainability, bringing nature to the heart of the community – with pedestrian paths and slow mobility lanes on both sides.
Sedra’s second phase reinforces its guiding principle of sustainability, bringing nature to the heart of the community
Speaking at the official launch, Group CEO David Grover said: “We’re proud at Roshn to deliver products that contribute to a better quality of life for the Saudi citizens. The launch of sales for the second phase of Sedra is a vital milestone in our journey to achieving our goal and contributing to the government’s efforts to increase homeownership in the Kingdom.
“As with all Roshn developments, residents of Sedra will benefit from a mix of features that is unique in the market, including a design that blends traditional forms with cutting-edge technology, a network of green and open spaces, a ‘living environment’ with pedestrian-friendly streets, and long-term maintenance and management frameworks.
“Homes in Sedra are also highly efficient, providing an average 18% reduction in energy costs compared to comparable unit types, as well as a 17% reduction in the cost of water.”
Grover also underlined that Roshn is on a continuous journey to expand across the Kingdom, developing fully-integrated communities in nine cities, including Riyadh and Makkah.