Saudi German Health celebrated its transformation and introduced its new brand in a hybrid event, which hosted thousands of attendees virtually and physically at its hospitals across the region.
The event was led by chairman Eng. Sobhi Batterjee and President and Vice Chairman Makarem Sobhi Batterjee, and was presented by prominent Saudi presenter Ali Al Mishaal. The event was extremely well received by all partners, investors and staff members who attended.
During the event, various success stories and accomplishments were highlighted, staff members were awarded, and all stakeholders were introduced to the future Saudi German Health and its new brand promise, “Caring like family”.
From Saudi German Hospitals Group, the group has evolved into a comprehensive healthcare organization called Saudi German Health. The rebranding was put in effect to reflect the current prominent regional market standing of the 33-year-old group, its modern take on healthcare, key contributions to the ever-expanding health industry in the region and its journey towards solidifying global leadership.
One of the achievements highlighted in addition to the new brand launch was the creation of a department dedicated to improving staff experience. The department is tasked to implement initiatives focused on making the employees across ranks and divisions feel valued and appreciated as members of the SGH family.
Moreover, SGH plans were presented during the 2021 gathering to ensure that the group moves as a single, unified unit towards the fulfillment of its vision.
Among the various awards given to SGH employees is the ‘Care Award’. The ‘Care Award’ is given to value and acknowledge employees who have demonstrated genuine commitment and care for patients like family, in line with the new brand promise.
Makarem Sobhi Batterjee, President and Vice Chairman, Saudi German Health, said: “From just one hospital in Jeddah, Saudi German Health is now a full-fledged healthcare network that delivers end-to-end care for its patients. This historic milestone that we celebrated as a family during our annual event reflects our commitment to lead the way forward as we continue to help establish a globally competitive regional healthcare industry. Our achievements would not have been possible without the hard work, dedication, and perseverance of all our employees, who have stayed with us from the beginning through this landmark transition. The event was an opportunity to extend our appreciation and gratitude to them.”
Saudi German Health comprises many different brands and entities, namely Saudi German Hospital, Saudi German Clinics, Saudi German Pharmacy, Saudi German Academy, and Beverly Clinics. All of which are transforming to live up to the ‘Caring like family’ promise.