Adding to its already extensive collection of accolades, Saudia, the national flag carrier of Saudi Arabia, claimed two highly coveted awards at the Cannes Lions International Festival of Creativity.
Saudia received the Gold award in the ‘Brand Experience & Activation’ category and the Bronze award in the ‘Brand Awareness & Education’ category for its pioneering product, the ‘ProtecTasbih’. This product is the first of its kind globally, offering sanitized prayer beads specifically designed for pilgrims, marking a significant innovation in religious and travel amenities.
Every year, the Cannes Lions International Festival of Creativity brings together creative minds from across the world to honor and showcase outstanding achievements in advertising and communication. Saudia went head-to-head with more than 1,250 marketing projects and initiatives from prominent global and regional companies.
Saudia received the Gold award in the ‘Brand Experience & Activation’ category
Essam Akhonbay, Vice President of Marketing at Saudia, said: “Earning this international recognition affirms our dedication to advancing our brand through exceptional service and reinforcing Saudia’s leadership in the aviation industry. Global achievements like these inspire us to continue offering distinctive initiatives, maintaining innovation and creativity.”
Saudia went head-to-head with more than 1,250 marketing projects and initiatives
These awards follow a series of achievements for Saudia, including six awards at the Transform Awards Middle East and Africa 2024, which recognize excellence in brand development and innovative corporate identity strategies.
Earlier this year, the ‘ProtecTasbih’ also received notable recognition at the Dubai Lynx International Festival.
These awards further solidify Saudia’s position as a leader in the aviation industry, showcasing its unwavering commitment to innovation and excellence.