Connecting global investors, industry leaders and innovators driving Syria’s rebuilding and economic growth.
In Damascus, Dama Rose Hotel hosted the launch conference of IMAR 2026 Exhibition, where the event organizers unveiled the details of the second edition of the International Exhibition for Rebuilding Syria – IMAR 26. The conference brought together government entities, partners, media representatives, and senior executives from major companies across the investment and construction sectors and related fields.
The conference went beyond announcing the exhibition agenda. It also presented a clear vision for the next phase by outlining collaboration tracks, expanding partnerships, and accelerating investment momentum. At a time when attention is turning toward ambitious urban development projects that are reshaping the country’s future and opening promising prospects for companies and investors.
The vision of IMAR 2026 reaffirmed the importance of building a complete business ecosystem where companies, decision-makers, and investors meet under one roof, enabling attention to translate into tangible opportunities and strengthening partnership channels across real estate development, building materials, heavy machinery, construction, energy, and utilities.
Spectrum Media… On-Ground Coverage & Showcasing Opportunities
Within the framework of its commitment to supporting initiatives that enhance communication between the private sector and relevant stakeholders, Spectrum Media Group, Official Exhibition Marketing Agent, provided on-ground coverage of the official launch announcement for the exhibition. Spectrum’s team attended the conference activities, captured key content, and conducted special meetings with several participating figures and entities, including:
- Mr. Bassel Al Saied: CEO of Effect Plus – Exhibition Organizer
- Mr. Mohammad Hamza: Director General, The Syrian International Fairs and Markets Authority
- Ms. Marwa Al Homsi: General Manager, Al Ola Company for Legal Consultancy & Advice
- Mr. Satea Yassin: Development Consultant at Syrian Ministry of Tourism
This coverage aligns with Spectrum Media’s role in media marketing and partner communications, ensuring the exhibition’s message reaches the targeted stakeholders and strengthens participation by companies seeking business opportunities and long-term partnerships.
Interviews with Syrian Officials, Arab Diplomats & Business Collaboration Influencers
In addition, Spectrum Media Group conducted interviews with top Syrian officials, Arab diplomats, and business collaboration influencers, highlighting the shared direction toward attracting investment and converting opportunities into real projects. The interviews included:
Mr. Mohammed Yisr Barnieh – Minister of Finance
Mr. Barnieh emphasized that there are many promising, “big unlimited” opportunities in all sectors. He noted that the state is keen to make all needs and conditions available and to provide a suitable environment that encourages investment attraction and helps convert opportunities into real investments. He added that all ministries, authorities, and officials must be involved and work together as one team to achieve this goal, stressing that rebuilding Syria is everyone’s responsibility, involving Government, Business, Society, Civil Society, and every individual. He expressed gratitude to supporters from friendly and brother countries, institutions, and development agencies, while affirming that the greatest aid should come from the people of Syria. He concluded with optimism that Syria will prosper and “Inshallah we will build a country that we’re proud of.”
Basel Al-Suweydan – Syrian Minister of Agriculture
At the beginning, Mr. Al-Suweydan wished the best for the exhibition and stated that, Inshallah, it will be a step in rebuilding Syria. He highlighted that Syria suffered from disruptions affecting humans, structures, and agriculture, and called for rebuilding starting with human beings and agriculture rehabilitation. He reiterated that Syria is an agricultural country, and that if agriculture is strong, the country will be okay. He stressed unity as one society and the importance of prioritizing agriculture in Syria, thanking Mr. Mohammed Hamza and the organizers.
Waheed Mubarak Sayyar – Bahraini Ambassador
The Bahraini Ambassador congratulated the organizers, noting that the first edition played an important role in introducing local and international investors to available opportunities. He affirmed that the second edition will have an even bigger impact, pointing to the “one thousand miles” road described by ministers where progress begins with one step and Syria has already walked hundreds. He expressed confidence in GCC support and in the belief that the parties are one society that shares and complements each other.
Mr. Osama Al-Tabbaa – Vice President, Syrian Canadian Business Council
Mr. Al-Tabbaa stated that there will be a strategic agreement signature between SJBC and IMAR, where the council will serve as a strategic partner for IMAR exhibitions in Syria and abroad. He clarified that he represents the Syrian-Canadian Business Council (SCBC) and explained discussions about launching exhibitions in Canada with Canadian companies, connecting Syrian and Canadian businesses in addition to companies inside and outside Syria aiming to improve and strengthen the economy.
The Exhibition’s Importance for Companies & Call for Participation
IMAR 2026 represents a strategic opportunity for companies working in construction, real estate development, building materials, heavy machinery, and related sectors. It offers a suitable environment to exchange knowledge, launch new initiatives, and meet potential partners and decision-makers who support project implementation and business expansion.
Spectrum Media Group invites companies to participate in IMAR 2026 to secure an early presence and maximize expected opportunities, contributing to accelerating investment activity and delivering real added value for all parties.
IMAR 2026
DATE: 13 – 16 September 2026
VENUE: Damascus Fairgrounds
Be part of Syria’s most important upcoming economic event, reserve your space now by registering on below link:
