The establishment of TROJENA, a new worldwide destination for mountain tourism, has been announced by His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, as part of NEOM’s plan and strategy to promote and expand the tourist sector in the region.
“TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations,” explained His Royal Highness.
Outdoor skiing is a unique feature of TROJENA
TROJENA features a unique and pioneering architecture, distinct from any other in the world, where the enchanting landscapes of NEOM’s mountains coexist in harmony with the tourist sites developed within them, offering a new and extraordinary tourism experience that reflects the future of living, working and entertainment in NEOM.
Outdoor skiing is a unique feature of TROJENA – a once-in-a-lifetime experience never seen before in the region, particularly in Gulf countries known for their desert temperatures. Skiers and snowboarders of all levels will be able to enjoy the many different ski lines with a variety of contrasting and spectacular vistas. The Red Sea’s turquoise waves, the NEOM mountain ranges’ majesty, and the golden deserts and dunes will present skiers with a one-of-a-kind experience that blends these distinct landscapes with fun-filled and adventurous moments.
TROJENA and its surrounding residential zones are expected to draw 700,000 visitors and 7,000 permanent inhabitants
The new year-round tourist attraction will have a ski village, ultra-luxury family and wellness resorts, a diverse selection of retail stores and restaurants, as well as recreational activities such as skiing, watersports, and mountain biking, as well as an interactive nature reserve. The project is expected to be completed in 2026.
By 2030, TROJENA and its surrounding residential zones are expected to draw 700,000 visitors and 7,000 permanent inhabitants. All construction activities will be conducted under NEOM’s strong environmental guidelines, which include a commitment to minimise environmental disruption and maintain long-term sustainability.
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