Versatile International, the Middle East’s premier fully integrated stone project management consultancy, has launched a new company to manufacture lighting technologies in Saudi Arabia.
Asheil Versatile Lighting Technologies is a one-stop shop for all lighting needs, providing manufacturing, consultancy, and planning services for large-scale lighting installations. Asheil is positioned to undertake large-scale projects, such as Saudi Arabia’s giga-projects, and also serve the local wholesale market. The company’s business model aims to enhance supply chain transparency, mitigate risks, and provide access to a wide range of locally manufactured lighting products.
“Asheil aims to kindle a new lighting technology sector in Saudi Arabia and establish the kingdom as a producer of world-class lighting technologies,” explains Marco Fahd, Group Chairperson and CEO of the Versatile Group and co-founder of Asheil.
Asheil is positioned to undertake large-scale projects, such as Saudi Arabia’s giga-projects
“Asheil combines the project governance expertise of Versatile International with the manufacturing capabilities of our partner, Haneco. The company’s unique service offer is designed to address disparity in the market, insulate Saudi Arabia from global supply chain challenges, and support the Kingdom’s signature development projects in delivering against Vision 2030.”
Asheil’s extensive product lineup will consist of more than 1,000 lighting solutions
As part of its initial phase, Asheil is building a manufacturing facility spanning 5,000m² in Sudair City for Industry and Businesses, which is situated approximately 120km northwest of Riyadh. The long-term goal is to establish a manufacturing facility spanning 20,000m², specializing in tailor-made lighting installations for major Saudi Arabian development ventures.
Asheil’s extensive product lineup will consist of more than 1,000 lighting solutions that are fully compatible and backed by a comprehensive guarantee, ensuring complete transparency and accountability.
“Asheil’s comprehensive lighting technology service, which includes consultancy and design planning, local manufacturing, and service warranty for Saudi customers, will assist large-scale projects in developing and procuring ‘Made in Saudi’ lighting solutions with full transparency and local support,” concluded Fahn.