CPM blends innovation, functionality, and luxury to deliver tailored design solutions for global hospitality brands
With a focus on Europe, Africa, the Middle East, and Asia, CPM’s extensive expertise allows it to provide top-notch solutions for new constructions and renovations encompassing operational strategy, design, styling, and art consultancy, as well as procurement of fit-out, FF&E, and OS&E, design coordination, logistics, and installation.
Crafting Memorable Guest Journeys
CPM’s distinctive approach to design and styling is characterized by an innovative fusion of creative vision, technical proficiency, and an intimate knowledge of the hospitality sector. Simply put, the firm’s design philosophy does not revolve around achieving CGI awards – although they do appreciate them. But CPM’s first focus is to craft properties that are successful in their market and ensure investors harvest the returns they rightfully expect from their investment.
“A stunning design shines brighter in a busy restaurant!” says CPM Managing Director Virginie Soualhat. “Therefore, our first questions are always: Who is the target clientele for this space? What are their needs and likes? How will this property be operated? We consider factors such as the levels of staffing they will be able to afford in the long run. That is always the first step. Then, of course, comes aesthetics.”
Crafting unique and memorable spaces by blending timeless design principles, innovations and functionality
CPM combines timeless design principles with the latest innovations to create unique and memorable spaces, while still prioritizing practicality. By adopting this comprehensive and tailored approach, CPM makes certain that each project it takes on is unparalleled, environmentally sustainable, and seamlessly aligned with clients’ visions and operational goals.
CPM is proud to count some of the most prestigious names in the hospitality industry among its clients, including One & Only, Six Senses, Accor, Radisson Collection, Hyatt, Hilton, and Marriott. Beyond these renowned brands, CPM thrives on collaborating with private investors on boutique projects, offering tailored consultancy services that meet the unique needs and visions of each client.
Notable projects such as One & Only Cape Town in South Africa, One & Only Le Saint Geran in Mauritius, Le Meridien Batumi, and Radisson Collection Tsinandali exemplify CPM’s ability to blend luxury, functionality, and cultural authenticity. These projects have garnered numerous awards and accolades, highlighting CPM’s commitment to excellence.
Broad Expertise
Addressing the varied needs of its clients, CPM has proficiency in the following key areas:
Operational Strategy
CPM offers guidance to clients on formulating operational strategies that optimize their properties’ efficiency and revenues. Interior Design and Design Management
CPM’s role involves developing and coordinating design concepts in a way that ensures they are consistent and aligned with project goals. On Design Management scopes, the team works closely with designers to ensure the design intent is maintained throughout the project, managing design changes, value engineering, and ensuring alignment with the project’s vision and operational efficiency.
Procurement
CPM oversees the entire procurement process, starting from budgeting and specification analysis to tendering, contract management, and logistics. As part of its comprehensive procurement services, CPM is responsible for managing the acquisition of interior equipment, encompassing decorative finishes, furniture, Fixtures & Equipment (FF&E), and Operating Supplies & Equipment (OS&E).
Logistics and Installation Support
CPM provides end-to-end logistics solutions, including manufacturing facility reviews, quality control, claims management, site inspections, and snagging. The team is dedicated to ensuring that installations are executed in a timely and efficient manner, meeting project deadlines.
Crafting unique and memorable spaces by blending timeless design principles, innovations and functionality
Transforming Spaces, Enhancing Experiences
“There is no one-size-fits-all approach. Every project is unique, and requires a tailored approach that aligns with our clients’ specific goals and aspirations. That’s what makes project management so exciting,” explains Virginie.
“Our process starts with a deep understanding of the client’s vision through comprehensive consultations, allowing us to craft bespoke project plans that seamlessly integrate with their objectives.”
CPM upholds a policy of open communication and actively engages all project stakeholders in decision-making
Our services are adaptable, catering to projects of all scales and scopes, from boutique hotels to large-scale hospitality projects. Our team comprises seasoned experts in architecture, interior and lighting design, hotel operations, project management, and procurement, ensuring a comprehensive service offering throughout the entire project cycle. This versatility enables us to develop targeted strategies, address potential challenges, and ensure smooth execution, assigning just the right amount of resources needed for each unique project.
“Each project is unique and requires a customized approach to meet specific goals and budgets.”
We prioritize open communication and collaboration, engaging all stakeholders in decision-making and providing regular updates to keep the project on track with the client’s vision. Our custom-built online platform enhances this transparency, offering clients secure, 24/7 access to real-time project information, tailored to each project’s specific needs. “Rather than forcing our projects into a pre-existing framework, we create a bespoke structure that perfectly fits each project’s unique requirements,” Virginie adds.
Moreover, CPM’s approach incorporates local cultural elements, regulatory requirements, and market conditions, sourcing materials and services that are not only high-quality but also contextually relevant. This commitment ensures our design solutions are not only innovative and visually stunning but also practical and uniquely aligned with each client’s brand and vision.
Conclusion
Stay tuned for the next issue of Saudi Projects, where we will explore CPM’s art consultancy process, delve into their expertise in FF&E procurement and installation across large-scale projects, and reveal how their diverse, multicultural team leverages its varied backgrounds to provide exceptional and inclusive client experiences. As Virginie passionately states, “At CPM, every team member shares a commitment to delivering excellence at every stage of our projects, ensuring each client’s vision is brought to life with unparalleled quality.”
English 
Arabic