Nestled at the heart of the bustling cityscape of Riyadh stands one of the largest commercial complexes in Riyadh, a 50,000m2 destination with luxury shopping and fine dining, The Zone. Epitomizing modernity and convenience, its sleek appearance reflects the vibrancy of the surrounding urban landscape, drawing in passersby with promises of endless exploration and indulgence.
Surrounded by leafy palm trees with a dancing fountain in the middle that mesmerizes visitors with its shows and delightful colors, Opened in 2016, The Zone exudes an ambiance of sophistication and vitality. Glancing around, one is greeted by a plethora of enticing storefronts, each offering a kaleidoscope of merchandise ranging from haute couture to artisanal crafts.
The Zone serves as more than just a shopping destination
Beyond its commercial offerings, The Zone serves as more than just a shopping destination – it’s a cultural hub that fosters creativity and connection. It’s a place where locals gather to celebrate, to discover, and to simply revel in the vibrant tapestry of urban life. In essence, it transcends the traditional notion of a shopping center, evolving into a dynamic microcosm of contemporary society – a place where commerce, culture, and community converge to create an unforgettable experience for all.
Naturally, such a high-end destination requires high-end designers, manufacturers, and contractors, and at The Zone, Italian company Mirage was at the top of the list of the firms it chose to turn to, a business that has been designing and producing porcelain stoneware floor and wall tiles for clients in more than 160 countries for over 50 years.
Mirage is recognized for its innovative designs and contemporary aesthetics
The Zone was a multifaceted project in terms of both its concept and construction, with Mirage creating a custom-made product for the floor – each tile measuring 45cm x 90cm and having a thickness of 20mm – while also providing technical and operational support. Indeed, Mirage endeavors to create a ‘complete project’ whatever it is working on, covering everything from the creation of designer materials with a low environmental impact to offering broader solutions focused on creativity, social well-being, and sustainability.
Mirage is recognized for its innovative designs and contemporary aesthetics. Its tiles often feature modern patterns, textures, and colors that appeal to architects and designers seeking stylish and sophisticated options for their projects. Whether it’s contemporary, classic, or eclectic, Mirage offers tiles to suit every taste. At The Zone, its skilled craftsmen became one with their materials, creating a work of art that will stand the test of time.
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